With a conical hat painted with a Ly Dynasty dragon motif rich in Hue’s identity, K-pop star G-Dragon surprised fans when he appeared at Noi Bai Airport. That very hat was a creation of Maries Co., Ltd., founded and led by CEO Ho Thi Suong Lan, a businesswoman from Hue.

Not only reaching the strong growth in visitor numbers, but the National Tourism Year - Hue 2025 has also created a ripple effect in promoting the destination’s image and positioning the Ancient Capital’s tourism brand name among businesses and visitors. This is the core information announced by Ms. Tran Thi Hoai Tram, Director of Hue City’s Department of Tourism in the article titled Positive Effects from the National Tourism Year, featured in the “Meeting” column by author Huu Phuc.

Together with the Huong River - Ngu Mountain, the conical hat and the purple ao dai of Hue Women are also a symbolic cultural combo that is deeply connected with the locals in the Ancient Capital. And the poet Bui Giang once “fell in love”: The poetic conical hat / Taking you to Hue City / Sunshine pierces the rim / Revealing the soul of homeland in poetry… (Taking you to the city).

A kite originating from Hue, which has been preserved for nearly 60 years in a museum in the United States, was discovered by a Vietnamese restoration expert. Through numerous accompanying documents, together with a passion for cultural roots, that expert “told the story” about how the kite was ordered in Hue Ancient Capital, then taken all the way to the U.S., and became an artistic artifact, etc…. It was truly fascinating.

On the afternoon of August 30th, in Hue City, Vietnam Haiku Poetry Club - Ancient Capital Hue branch held a gathering featuring poetry and music to mark the 80th National Day anniversary.

Alongside preservation of palaces and temples, the heritage conservation efforts in the Ancient Capital also include the care, restoration, and propagation of trees, protecting ancient and precious species within relic sites, helping maintain the harmonious beauty of architecture and nature - a hallmark of Hue’s heritage space.

In the quiet and profound artistic space of Hue, Trinh Cong Son's music has never faded. More than half a century, songs such as "Diem Xua", "Quynh Huong", "O tro", "Nang Thuy tinh”, etc., are still present in the spiritual life of the people in the Ancient Capital, especially the young ones.

When people think of Hue, many envision a serene land “steeped” in Buddhism with hundreds of temples and pagodas. Amid the bustling rhythm of a modern Hue, life behind each pagoda gate is far from dull, but it is a refined embodiment of spiritual beauty that deeply enriches the inner world of many residents of the Ancient Capital. Here, every scene, every space, every presence expressed a quiet, profound stillness, like a sutra in motion.

In the heart of the poetic ancient capital, where natural beauty and traditional culture blend harmoniously, a music project named H.U.É has just been launched and made a strong impression on the art-loving community.

The 2nd Ancient Capital Hue 3x3 Basketball Tournament - 2025 kicked off on the night of August 1 at Aeon Mall Hue. The tournament is part of the Hue Sports Festival 2025 and it is hosted by NYX Basketball Club.