Without fanfare or grand stages, artists, artisans, and skilled craftspeople are quietly passing on and preserving traditional crafts in the ancient capital. They are the “extended arms” for the journey of preserving intangible cultural heritage and Hue’s historical monuments.

Ngu My Thanh, a long-standing fishing village by Tam Giang lagoon (Quang Loi, Quang Dien, Hue City) has become well-known in the tourism community of the Ancient Capital, and it is recognized by the People’s Committee of Hue City as a community-based tourism destination.

As part of the World EXPO 2025 held in Osaka, Kansai (Japan), Hue City Department of Culture and Sports introduced the culture and history of Hue Ancient Capital to the world. Especially this year, Hue City is hosting Vietnam’s National Tourism Year 2025.

As part of the plan to organize the National Tourism Year and Hue Festival 2025, the spring festival - “Spring of the Ancient Capital” has many unique programs and activities. Not only are there festival activities in the city center, but in the land on the majestic Truong Son mountain range, the “Spring Colors of A Luoi Highlands” festival would create more highlights and impressions for visitors to Hue this March.

Flowing through the center of Hue City, the Huong River, a heritage river, is one of the iconic symbols of Hue Ancient Capital. Visitors to Hue will surely be enchanted not only by the Huong River but also by the peaceful, tranquil, and vibrant beauty of the Dong Ba River, the An Cuu River, and the Ngu Ha River, etc. This is why Hue is known as the “city of rivers”. Associated with over 700 years of history in expanding and developing the land of Thuan Hoa - Phu Xuan, each of these rivers is not just a natural landscape, but also a historical and cultural witness to this land.

The VnExpress Marathon Hue 2025 officially kicked off on the morning of April 6th, with the starting point at Phu Van Lau (Le Duan Street). A record-breaking participation of 12,000 runners was recorded at this fifth edition of the large-scale marathon in the Ancient Capital.

On March 29th, Hue City Association of Diabetes & Endocrinology, in collaboration with Vietnam Association of Diabetes & Endocrinology, organized the 8th Ancient Capital Expanded Scientific Conference to update medical professionals on the latest advancements in treatment within this field.

The Acecook Happiness Concert with the theme "Sounds of Happiness", featuring many outstanding performances, truly captivated a large audience in the ancient capital. It took place on the evening of March 23 at the Huong River Theatre of Hue Academy of Music (1 Le Loi, Thuan Hoa District).

To provide the activities of the National Tourism Year - Hue 2025 to tourists, the tourism industry of the Imperial Ancient Capital, along with other units and businesses, has developed a plan to promote and introduce the events in a focus way, reaching both domestic and international markets.

Developing medical tourism and wellness tourism is an inevitable trend and a strategic direction for Hue City, considering its comparative advantages both locally and within the Southeast Asian region. The tourism sector of the Ancient Capital is set to focus on proper investment in wellness tourism, alongside its existing strengths in other tourism types.