Aiming to create a clean, friendly tourism environment for the health of the community, efforts to prevent and control the harmful effects of tobacco at accommodation facilities, hotels, and resorts in Hue City have recently been strengthened and effectively implemented. Many hotels not only strictly comply with legal regulations but have also creatively developed smoke-free models in alignment with green and sustainable tourism development.

On the afternoon of July 16, within the framework of the 10th session of the 8th Hue City People's Council, delegates discussed issues related to education-training and tourism in the assembly hall.

On the morning of July 10, Hue City Department of Tourism and Vietnam Aviation Academy held a signing ceremony for a Memorandum of Understanding (MoU) on cooperation between the two units for the period of 2025 – 2030.

At the specialized session on “Green and Sustainable Tourism Development” held on the morning of June 6th within the framework of the 14th East Asian Local Government and Regional Conference, Hue affirmed its pioneering position in the region regarding the development orientation of environmentally-friendly tourism that harmonizes with communities and preserves heritage.

On April 2nd, Hue Monuments Conservation Center held a working session with Ms. Sarah Hooper, the Australian Consul General in Ho Chi Minh City, opening up new opportunities for collaboration in heritage conservation, cultural exchange, and sustainable tourism development between Hue and Australia.

For the 3rd time in a row, Hue City won the ASEAN Clean Tourism City Award - an opportunity for Hue's tourism sector to effectively market its tourism business activities. With many solutions adopted by the province, maintaining the clean tourism city brand is also synonymous with strong growth in harmony with sustainable criteria.

One of the emerging trends in the tourism sector post-COVID-19 pandemic is the increasing concern for sustainable tourism and the resilience of the travel sector.

To reach sustainable tourism development, running towards green tourism is indispensable. Thua Thien Hue has special strengths of cultural, historical, and landscape, as well as environmental resources to develop tourism; and, carrying out cooperation to develop green tourism is one of the goals.

Linkage is an essential element of tourism development and promotion. To foster sustainable tourism, regions in Central Vietnam must engage in research to identify tourism trends and formulate timely, suitable policies for the development of new products. They must also cooperate closely to facilitate tourism growth.

On the morning of March 7, the Provincial Department of Tourism coordinated with the Mekong Institute (MI) to organize a seminar on "Smart and sustainable tourism in Thua Thien Hue Province".