These days, lotus flowers are blooming profusely in the Imperial City, along the streets, and in the suburbs of Hue, bringing it a peaceful and gentle beauty. Lotus flowers have always been closely connected to the people of Hue. Wherever visitors travel in Hue, they will encounter lotus ponds and lakes.

Hue puts on the most brilliant red shirt of flamboyant flowers in late June and early July. The roads, street corners, and rice fields are all adorned with the fiery colors of flamboyant flowers. That red color gives Hue a brilliant and captivating beauty.

This message was conveyed to readers by Hoang Thi Tho, the author, at the launch of her two books titled “Ngay mai nho Hue ve tham Hue” (“Tomorrow, when you miss Hue, then come and visit Hue”) and “Xin di tu tho au” (“Travelling from the childhood”) (Thuan Hoa Publishing House), on the morning of June 23 at the headquarters of Thua Thien Hue Journalists Association (22B Le Loi Street, Hue City).

In an effort to stimulate tourism and create a vibrant atmosphere to attract locals and visitors to the Imperial City Night Street, the People's Committee of Hue City has directed relevant agencies to organize community cultural and artistic activities on the evenings of June 21 and 22.

The skillful and unique art performances from domestic and international art troupes gathering in Hue have created a bustling and colorful Hue Festival 2024. Wherever art troupes pass by, it is like a bustling stage with drums, artists' laughter, and prolonged applause from tourists and people of Hue.

On the morning of June 7, the Provincial Executive Board of Vietnam Buddhist Sangha organized an opening ceremony of the Art exhibition of Buddhist culture - Hue Festival 2024 at Lieu Quan Buddhist Cultural Center (15A Le Loi Street, Hue City).

On the occasion of the 1st anniversary of its establishment, on the afternoon of May 30, Cecile Le Pham Art Museum (53 Ham Nghi Street, Hue City) organized a drawing competition for children, with the theme “The beauty of Hue ancient capital’s heritage through the eyes of childhood”. This activity is in response to International Children's Day on June 1.

At the invitation of the Consulate General of the Republic of Uzbekistan to attend the International Gold Embroidery and Jewelry Festival, taking place from May 3 - 5 in Bukhara City, Ms. Nguyen Thi Doan Trang, artisan, designer, and Director of Doan Trang Embroidery and Sewing Trading and Service Co., Ltd. (at 2/56 Bach Dang Street, Gia Hoi Ward, Hue City), was honored to be the Vietnamese representative winning the third prize.

Located approximately 4km northwest of the center of A Luoi district, along the Ho Chi Minh Highway, the eco-tourism area of A Nor (Hong Kim commune) has now transformed into a vibrant homestay and farm stay hub in the highlands.

Alongside the festive atmosphere of the 2024 festivals taking place in the province, the People's Committee of Hue City organizes Hue Traditional Food Week 2024 with the theme “Hue Cuisine with all Localities” at Thuong Bac Park, Tran Hung Dao street, Dong Ba ward.