Hue is an area with many regional specialties. The end of the year is an opportunity for these products to be more widely known in the market. Many stores selling agricultural and local specialties recently have also displayed products and specialties of the region for the Tet holiday.

Among the top 10 records for Asian culinary dishes and specialties this year, Thua Thien Hue has two records recognised as Asian records, which are mussel rice (com hen), a culinary dish, and sesame candy (me xung), a local specialty.

On February 25, Mrs. Tran Duc Minh, Chairman of the Young Entrepreneurs Association said that the Young Entrepreneurs Association would coordinate with the Department of Planning and Investment, and the Department of Tourism to carry out the program of sharing and connecting businesses with Vietnamese TikTok Creators who are in love with Hue specialties.

On the evening of January 14th, A Luoi District People's Committee held the Opening Ceremony of the Fair and reenacted the Housewarming Celebration at the district’s fair area that had just been put into use.

Every day, Dong Ba market welcomes hundreds of foreign visitors to visit and go shopping. During the outbound season, many foreign visitors come to buy specialties, souvenirs, and explore the culture.