The introduction of local agricultural and specialty products into supermarkets contributes to enhancing their economic value and opens up promising new development opportunities for producers.

The distinctive images and flavors of local specialties brought by women’s union (WU) members to contests, or food stores owned by members, are actively introduced and promoted by the Provincial WU and its local branches, contributing to introducing Hue's culinary culture far and wide.

In early August 2024, the People's Committee of Hue City organized a creative and experiential space for traditional handicrafts, specialties, and cuisine of Hue at the Imperial City Night Street, attracting thousands of visitors and shoppers.

On the evening of August 4th, at Imperial Citadel night street in Thuan Hoa Ward, Hue City People's Committee held the closing ceremony of the Creative Space for experiencing traditional Hue handicrafts, specialties, and cuisine.

Over the course of 3 nights, from August 2 to 4, at the Imperial City Night Street in Thuan Hoa Ward, Hue City People's Committee will organize a creative and experiential space for Hue traditional handicrafts, specialties, and cuisine.

Hue is an area with many regional specialties. The end of the year is an opportunity for these products to be more widely known in the market. Many stores selling agricultural and local specialties recently have also displayed products and specialties of the region for the Tet holiday.

Among the top 10 records for Asian culinary dishes and specialties this year, Thua Thien Hue has two records recognised as Asian records, which are mussel rice (com hen), a culinary dish, and sesame candy (me xung), a local specialty.