As part of activities promoting the Vietnam - Japan Comprehensive Strategic Partnership, on September 5, in Hue, the Vietnam - Japan Center for Cultural and Educational Cooperation Promotion (VJCE) coordinated with the Consulate General of Vietnam in Osaka to organize the Vietnam - Japan Education Exchange and Cooperation Program 2026.

On the morning of August 30, over 4,500 delegates and residents gathered at the Hue City Culture and Sports Square to take part in the “Together with Vietnam, Moving Forward” walking program. The event shared the same atmosphere of excitement, enthusiasm, and solemnity with 34 provinces and cities nationwide, spreading the message ‘10 Billion Green Steps - For a Sustainable Vietnam’ and promoting the spirit of national solidarity.

Rather than simply introducing familiar destinations and famous attractions in Hue, TikTokers and Facebookers (digital content creators on TikTok and Facebook) are now offering new perspectives on the city’s tourism and people through short videos and candid reviews of their experiences. This approach is bringing Hue to life on social media while giving travelers from around the world more interesting information to inspire their own experiences in the city.

On the afternoon of August 28, the Standing Committee of Hue City Farmers’ Union opened the 2026 Agriproduct Fair, featuring and promoting outstanding agricultural products and OCOP-certified products.

The 8th Hue Thanh Tra Pomelo Festival 2026, with the theme 'The Sweetness Once Offered to Kings', will take place from August 29th to 31st, organized by Thuy Xuan Ward People’s Committee.

This is one of Hue City's aspirations and strategic directions for destination marketing and communications, as shared at a 2026 networking program for Multi-Channel Network (MCN) companies, content creator management agencies, and KOLs. Organized by Hue City People's Committee on the afternoon of August 14 under the theme ‘Converging Excellence - Spreading Hue's Identity’, the event was attended by Mr. Tran Huu Thuy Giang, Member of Hue City Party Committee and Vice Chairman of Hue City People's Committee.

On August 7, in A Luoi 2 Commune, Hue Union of Science and Technology Associations, in collaboration with A Luoi 2 Commune People's Committee, held a scientific workshop titled ‘Promoting Sustainable Forestry Development towards Net Zero 2050’.

On July 8, 2026, the Chairman of Hue City People’s Committee issued Decision No. 2376/QD-UBND approving the Project ‘Exploiting and Promoting the Value of the Complex of Hue Monuments to 2035’.

On the afternoon of July 30, Vice Chairman of the City People’s Committee Tran Huu Thuy Giang received and held a working session with a delegation from Yulin City, Guangxi Province (China), led by Mr. Tran Thuy, Deputy Secretary-General (Deputy Chief of Office) of the Yulin City Party Committee.

“Hue City is committed to standing alongside businesses by fostering a transparent, convenient, and stable investment environment, while promptly addressing challenges and obstacles so that investors can confidently establish a long-term presence in the city”. That was the message delivered by Mr. Nguyen Dinh Trung, Member of the Party Central Committee, Secretary of Hue City Party Committee, and Head of the city's National Assembly Delegation, at an investment promotion discussion between Hue City and Chinese enterprises held on the afternoon of July 29th.