From May 4 to 13, Vietnam National Authority of Tourism (Ministry of Culture, Sports and Tourism) is coordinating with the People's Committee of Hue City, Tourism Development Support Fund, Vietnam Airlines, and partners to organize a program introducing Vietnamese tourism, traditional craft villages, and cuisine, and connecting businesses on the occasion of the National Tourism Year - Hue 2025 in three European countries, including Italy, Switzerland, and France.

Dozens of displaying booths promoting the culture and tourism of provinces and cities across the country gathered in Hue to participate in the exhibition themed “Space for Tourism, Cultural Heritage, Landmarks, and Traditional Handicraft Products of Vietnam”.

As part of the World EXPO 2025 held in Osaka, Kansai (Japan), Hue City Department of Culture and Sports introduced the culture and history of Hue Ancient Capital to the world. Especially this year, Hue City is hosting Vietnam’s National Tourism Year 2025.

On the afternoon of December 18, a National Scientific Conference themed “Promoting the value of Hue traditional music in cultural and tourism development” took place at Saigon Morin Hotel. The conference was jointly organized by Thua Thien Hue Provincial Union of Science and Technology Associations and relevant agencies.

After more than 20 years of waiting, the first restoration of an ancient rường house (beamed house) among 21 ones in Bao Vinh Ancient Town, Huong Vinh Ward, Hue City, began in early November 2024. The project aims to restore the house to its original Hue-style beam architecture, contributing to urban revitalization, and promoting tourism and services in Bao Vinh Ancient Town.

On the afternoon of September 19, the Provincial Tourism Association, in collaboration with Vietnam Tourism Association, organized a conference themed “Promoting, advertising, and connecting Hue tourism in 2024”.

Talking about Hue cuisine, tourists always give compliments, a special highlight of which is Hue vegetarian cuisine. Tapping the value of vegetarian cuisine for tourism is partly an opening to promote tourism and partly a contribution to preserving and promoting the value of Hue vegetarian cuisine.

After the information that Hue International Arts Festival Week 2024 going to take place from June 7 to June 12 was announced by the organizing committee, the tourism industry and travel agencies have focused on promoting and introducing it to tourists, and supplementing and building tour programs to create more experiences for guests; all are ready to welcome tourists to Hue during this festival.

At the 20th Ho Chi Minh City Tourism Day event held in 2024 under the theme “20 years of thrilling journey” and accompanied by the program message “Welcome to Ho Chi Minh City” (from April 4th to 7th), the Department of Tourism of Thua Thien Hue Province participated in various promotional and marketing activities.

Collaboration plays a crucial role in promoting tourism development. In 2024, as the leader of the tourism development partnership among five localities in Central Vietnam, Thua Thien Hue province will propose and implement various solutions to enhance the effectiveness of collaboration, promote tourism, and contribute to the development of the smoke-free industry.