In 2023, the five localities have promoted tourism linkage and achieved many positive results, especially in product development and tourism promotion. The affiliated group has jointly done promotions at international tourism fairs and organized introduction programs in other countries.

No longer following an academic-oriented approach, the majors and training programs at the Hue University are undergoing shifts to meet the demands of businesses and society.

On the afternoon of January 8, the Provincial Business Association and TTC Group coordinated with Hue CEO Club and the Provincial Travel Association organized a seminar on business management and operation. The program attracted the participation of nearly 200 delegates from the businesses within the province.

On the morning of January 3, the University of Medicine and Pharmacy, Hue University held a ceremony to launch the Bachelor’s degree training program in Medical Laboratory Technology, which has met the quality standards of the ASEAN University Network – Quality Assurance (AUN – QA).

It is not easy to decide to send your child far away to Western countries when they are at the age of 'Not yet full, not yet worried'. However, with many exciting study abroad programs, many parents are willing to spend a lot of money for their children to have interesting experiences in a foreign land.

Thousands of people and visitors flocked to the streets to say goodbye to the old year and welcome the new year. In the cool weather with a vibrant music stage, the Countdown - Happy New Year 2024 art program, with an outdoor stage located at the intersection of Hung Vuong Street, Hue City, lasting from the night of December 31 to the dawn of the new year on January 1, 2024, became a highlight in the heart of the ancient capital.

The “Tet Hue” Festival organized by Hue city is set to kick off a series of activities to welcome the new year 2024, with the highlight being the “Tet Hue” program organized annually on the occasion of celebrating the nation's traditional Tet.

The Provincial Union of Literature and Arts Associations organized a program to award and honor writers and artists on the morning of December 27th 2023 to honor writers and artists who have won international, domestic, regional, annual awards of the Union of Arts and Literature Associations, or other prestigious national awards.

On the evening of December 26, Thua Thien Hue Music Association organized a music program titled "Scent of Time."

At 20:00 on December 31, 2023, the Hue Countdown - Happy New Year 2024 program will return at the intersection of Hung Vuong Street, Hue City, promising to bring the most eye-catching and exciting performances to audience of the Ancient Capital. The most anticipated star at this event is rapper Hieuthuhai.