Market analysis plays an important role in the work of tourism development. The results released from the analysis help the tourism sector and the businesses working in this field develop appropriate strategies, and create tourism products and services that closely match the market demand. This is an urgent requirement if Hue tourism wants to expand its market and reach effective tourist attractions.

On the afternoon of July 25, the Information Center for Tourism Promotion, Hue City Department of Tourism collaborated with 4LLIN Co., Ltd. and AEON MALL Hue Shopping Center organized a conference to introduce the tourism product “Cultural and Artistic Experience Tourism in Hue City.”

On the afternoon of July 23rd , the Department of Science and Technology held a conference to evaluate the results of a non-state budget funded science and technology project titled: “Researching, expanding, developing, and harnessing the medicinal value of Abelmoschus Sagittifolius (Bo Chinh Ginseng), a valuable Vietnamese medicinal herb, to create a health-oriented material-products-gift set linked with scientific and cultural research in Hue City”, led by SBC Hoang Gia Co., Ltd.

Golf tourism is increasingly becoming a driving force behind high-quality travel, attracting tourists who are willing to spend, including those from international markets. Hue has shown interest in developing this form of tourism, yet much work remains to be done to achieve greater effectiveness.

The rich cultural heritage of Hue which closely ties to tradition, religion, and spiritual beliefs serves as an important foundation for the development of spiritual cultural tourism products, adding diversity to the destination and uniqueness to the visitor experience.

From sightseeing trips and cultural experiences in Hue, many visitors have come to love this land.

On June 22, the award ceremony for the category of Creative Information Technology Products for students took place and the closing ceremony of the Hue-ICT Challenge 2025 competition were also held at the University of Science, Hue University.

Beyond promoting regional cooperation, expanding connections and partnerships with localities across the country enhances the diversity of tourism products, strengthens the link between tours and routes, and improves the ability to attract tourists.

More than just creating a space to promote and support craft villages on-site and bring Hue’s specialties farther afield, the young founders of Dac san Kinh Do – Songcentre Hue (Imperial Specialties – Hue Living Center) brand also embed a story in each product and apply technology to production, with the aspiration to fulfill the mission of inheriting and renewing traditional crafts so that Hue’s craft village brands can take off and expand their markets.

Dozens of displaying booths promoting the culture and tourism of provinces and cities across the country gathered in Hue to participate in the exhibition themed “Space for Tourism, Cultural Heritage, Landmarks, and Traditional Handicraft Products of Vietnam”.