Over three days from December 29th to 31st, Hue City Farmers’ Association organized the 2025 Highland Market Fair to promote, introduce, and seek market outlets for distinctive agricultural and handicraft products of ethnic minority and mountainous communities in the area.

As 2025 draws to a close, the Song2Light Creative Market officially returned for Season 3 under the title “Huederland”, taking place from December 26-28 at Song Centre Hue. The event brought a range of unique and engaging experiences.

The 2025 Conference on Connecting the Consumption of Agricultural Products, Local Specialties, OCOP products, and Handicrafts in Hue City is being held by Hue Center for Investment Promotion, Trade and Enterprise Support from December 26 to 28.

On the morning of December 25, the Department of Tourism held a famtrip program to survey the potential of tourist sites and rural tourism products in Hue City.

On the afternoon of December 23rd, the City People’s Committee held a ceremony to announce and present the titles of People’s Artisan and Meritorious Artisan, as well as the title of Hue Artisan in the field of handicrafts. The event also honored and presented Certificates of Recognition for outstanding city-level rural industrial products in 2025. ​

Among the approximately 70 traditional villages living on practicing crafts in Hue, the craft of making parasols is a special one. Beyond the meticulous craftsmanship required in the crafting process, this craft is also special because the finished products carry profound symbolic value in the local cultural life. Far exceeding their practical function of shielding from sun and rain, the parasols serve as markers of order, ritual, and reverence.

Held for the first time in Hue City, the International Tea Festival - Hue 2025 (taking place from December 10th to 12th) not only contributes to honoring Vietnamese tea culture but also is expected to serve as an important starting point, laying the foundation for the formation of a profound cultural, artistic, and tourism-oriented annual event, helping enrich Hue’s identity and enhance its attractiveness.

On December 11, the Department of Tourism organized a program to survey wellness tourism products in the city to orient their exploitation, promotion, and development in the coming time.

On the afternoon of November 21st, the Department of Science and Technology (DOST) held a workshop titled: “Solutions to Improve the Qualifications of Research work force, Technology, and Business Management Personnel to Apply and Master High Technology and Advanced Technology in Order to Increase Productivity and Quality of Key Products in the City, Aiming toward Developing National Products”. The discussion focused on solutions to elevate Hue cajeput essential oil into a national-level product.

For Hue City, a land rich in cultural heritage, local specialties, and traditional crafts, e-commerce is opening new pathways and laying the foundation for sustainable economic growth.