As Hue City advances its development as a centrally governed heritage city, the need to fully identify and recognize the city's cultural, historical, landscape, and human values has become increasingly urgent.

Assoc. Prof. Dr. Nguyen Xuan Te (Editor-in-Chief of the Van Lang University Journal of Science) believes that Hue is standing at a major institutional turning point, where heritage is no longer viewed simply as an object of preservation but as an endogenous resource and a source of soft power for development.

On the afternoon of June 30, the Hue Brass Band Club held its founding congress for the 2026 -2031 term, marking a significant milestone in consolidating its organizational structure after over 5 years of operation. It also aims to further develop the club as a distinctive cultural institution, contributing to the preservation and promotion of Hue’s brass band musical heritage.

On June 19th, a working delegation from Tuyen Quang Provincial People's Committee, led by Vice Chairwoman of Tuyen Quang Provincial People's Committee Vuong Ngoc Ha, had a meeting with Hue City People's Committee to exchange experience in heritage management, preservation, and promotion in connection with tourism development and cultural industries.

When the Pa Co language finds its voice on digital platforms, and when history is recreated through virtual reality technology, the traditional cultural values of A Luoi are also discovering new pathways for preservation and sustainable dissemination in the digital age. Remarkably, this initiative is the result of a scientific innovation project developed by a group of students from this mountainous region.

From May 29 to 31, the Bao Vinh pedestrian street in Hoa Chau Ward will be transformed into a vibrant community cultural space through the “Childhood Memories in the Heart of the Ancient Town” Festival - an event that combines heritage preservation, community tourism development, and in response to the Action Month for Children 2026.

On the afternoon of May 5th in Hanoi, the Ministry of Culture, Sports and Tourism held a working session with Hue City People’s Committee on the development of culture, sports, and tourism, as well as the preservation and promotion of heritage values.

On April 26, at the Ethnic Cultural House of Khe Tre Commune, the program “Khe Tre Highland Market - First Session of 2026” took place under the theme “A Return to the Roots”, drawing large numbers of residents and visitors. This marked the second market session held by Khe Tre Commune since its administrative merger, further affirming its direction of linking economic development with the preservation and promotion of the traditional cultural values of the Co Tu ethnic community.

On April 24, Vice Chairman of the City People’s Committee Tran Huu Thuy Giang had a courtesy meeting with Mr. Franch Bolgiani, Cultural Attaché of the French Embassy in Vietnam, Deputy Director of the French Institute in Hanoi, on the occasion of his delegation’s visit and working trip to Hue City.

Rolling out solutions to promote the bundling of tourism products into packages, linking tourism activities with the promotion and consumption of OCOP products and local specialties, while also aligning with the preservation and promotion of cultural heritage values, is among the key tasks that the Prime Minister has requested the tourism sector to prioritize following the Lunar New Year holiday.