In 2025, Thua Thien Hue is selected to host the National Tourism Year. This is an opportunity for the tourism of the Ancient Capital to make connections and to show all of its potentials and strengths, contributing to developing its tourism and making it the main economic sector of the province.

Thua Thien Hue, along with Da Nang and Quang Nam, are strengthening cooperation to boost tourism between Vietnam and Australia, particularly by connecting the Australian tourist market with Central Vietnam. By enhancing promotion and advertising of the “Amazing Central Vietnam Heritage” tourism brand in Australia, the goal is to attract visitors from this significant potential market to Central Vietnam in general, and to Hue in particular.

The 200 antique objects including pottery and ceramics which are not only connected with Buddhism but also valuable heritage are on display to the public at the Museum of Nguyen Dynasty Commissioned Porcelains.

The art exhibition featuring unique and eye-catching ceramic pieces opened on the afternoon of August 25th at Lan Vien Co Tich 2, pertaining to the Huong River Museum of Ancient Pottery (94 - 96 - 98 Bach Dang, Hue City).

The Ministry of Culture, Sports, and Tourism has added 17 more heritages to the list of national intangible cultural heritages, including Hanoi Pho, Nam Dinh Pho, the Quang An lotus tea preservation craft, Sa Huynh pottery making craft, and more.

According to experts, the number of tourists choosing golf tourism products is growing rapidly, illustrating the potential for developing this industry. Hue is making efforts to call for investment, while at the same time, deploying many solutions to attract high-end tourists of this category.

Speaking of the Perfume River - a poetic river ranked among the most beautiful in Vietnam, it is no wonder that everyone has heard numerous anecdotes about its beauty, yet very few know that under that river lie countless artifacts reflecting the history of the land. And, among those thousands of artifacts, ancient potteries still dominate due to their universality and durability over time.

56 exquisitely crafted dragon artworks made of ceramics by Tran Do, an artisan from Bat Trang pottery village of Hanoi, have been introduced to the public during the 2024 Hue International Arts Festival Week.

Not only popular in Europe and North America, caravan tourism is also becoming gradually popular in Vietnam as more and more people own their own vehicles, who are passionate about travel and want to experience driving on new routes. Hue has the potential to develop this attractive type of tourism, but finding the effective exploitation direction is needed.

Within the framework of Hue International Art Festival Week 2024, on the afternoon of June 6, the Hue Monuments Conservation Center in collaboration with People's Artist Tran Do organized the opening of the exhibition "Dragon Symbol through Tran Do’s Pottery. The exhibition is displayed in the ancient, splendid space of Kien Trung Palace in Hue Imperial Citadel.