The Vietnam local promotion program in the United States and Canada is expected to contribute to introducing the image and potential of Vietnam in general and Thua Thien Hue in particular to international friends; at the same time, attract investment and promote economic and trade cooperation of US and Canadian partners in Thua Thien Hue.

On April 22nd, Thua Thien Hue History Museum announced that as part of the activities for National Tourism Year 2024 and the 70th Anniversary of Dien Bien Phu Victory (May 7, 1954 - May 7, 2024) in Dien Bien, the museum has brought the exhibition “Hue - Cultural heritage, Potential destination” to the public.

On the morning of April 5, Hue University organized a seminar on the topic of "Potential and challenges in training human resources for the semiconductor chip industry".

Not only is it simply a habitat for creatures, but the primeval forest of the A Luoi people is also a treasure of precious medicinal herbs and a potential for hiking tourism...

On the afternoon of January 21, the exhibition by the Huong River Antique Pottery Museum, included a cultural and artistic seminar along with a calligraphy exhibition focused on the theme “Imperial City of Hue in Poetry - Emperor Thieu Tri and the Collection of Ngu De Do Hoi Verses”.

At the Award Ceremony of "L'ORÉAL - UNESCO For the Development of Women in Science" in 2023, Assoc. Prof., Dr. Nguyen Thi Ai Nhung made an impression with her “typical Hue” image upon giving a presentation on the research topic relevant to the potential and application of endemic medicinal plants in Thua Thien Hue Province in supporting disease treatment for public health care. She was among three female scientists honored by L'ORÉAL - UNESCO in 2023.

This December 2023, the Regional Container Lines (RCL) from Thailand opened an international container shipping route to Chan May port. This shows not only the potential and advantages of the port but also a driving force and catalyst contributing to the development of the Chan May-Lang Co Economic Zone in particular and Thua Thien Hue province in general.

With its potential and strength in tourism and distinctive cultural features, Thua Thien Hue has just been recommended by Travel+Leisure Travel Magazine (The US) as one of the must-visit destinations in Asia that travelers should not miss in their journeys in 2024.

As part of the event series of the annual German Film Festival (Kinofest) in Vietnam, the German Film Festival 2023 – Hue City opened at the Intercultural meeting place - Huong River Ancient Pottery Museum (located at 94-96-98 Bach Dang Street, Hue City) on the evening of November 24th.

Owning a diversified culinary background with various unique features, Thua Thien Hue has a potential to explore and develop culinary tourism. To reach effectiveness, instead of simple activities of visiting and enjoying food, the province has to pay much more attention to local-original culinary experiences.