With a conical hat painted with a Ly Dynasty dragon motif rich in Hue’s identity, K-pop star G-Dragon surprised fans when he appeared at Noi Bai Airport. That very hat was a creation of Maries Co., Ltd., founded and led by CEO Ho Thi Suong Lan, a businesswoman from Hue.

Building on digital citizens is a key factor that determines the success of the digital transformation revolution. In response to this urgent requirement, the “Digital Literacy for All” movement is seen as a practical and strategic initiative to popularize digital skills among the population. Hue Today Weekly had an exchange with Mrs. Tran Thi Thuy Yen, Deputy Director of the Department of Science and Technology (DoST), on this topic.

Popularizing digital technology and digital skills for the community has become a comprehensive strategic task, especially with the implementation of the new two-tier local government model. The Institute of Digital Transformation and Learning Resources - Hue University currently plays a pivotal role in launching the “AI - Digital Literacy for All” movement designed to bring technological knowledge closer to the community, particularly targeting officials, civil servants, public employees, teachers, and citizens.

Slow travel is emerging as a popular trend among many tourists. With its rich natural landscape, deep cultural and heritage roots, traditional way of life, and the unique warmth of its people, Hue holds many advantages for developing this form of tourism. However, to truly develop slow travel, Hue still has much work to do.

With dozens of specially designed programs fixed to each age group, combining experiencing hands-on activities, historical storytelling, and royal court games, the heritage education initiative at Hue Museum of Royal Antiquities has become a popular experiential learning destination for thousands of students.

According to VNA (Vietnam News Agency) reporters in Sydney, Australia’s Sky News recently published an article stating that when Australian travelers seek “meaningful cultural adventures”, Vietnam tops their list, as tourism in this Southeast Asian country offers high quality at a lower cost compared to any other popular destination.

Quoc Hoc Hue High school for the Gifted is considered one of the most beautiful schools in Vietnam.

During the April 30 - May 1 holiday this year, Hue emerged as a popular destination. Alongside tour groups organized by travel agencies, a significant number of tourists opted for self-guided tours, renting cars or driving themselves to key attractions in the city.

Renowned as an ancient heritage city, Hue has emerged as a popular destination for both domestic and international filmmakers. Every architectural structure, scenic spot, or landmark in Hue can serve as a backdrop for different genres of films, ranging from feature to short ones. This has more or less contributed to establishing a brand, significantly boosting local tourism.

Music tourism has become a popular and growing type of tourism in many European and Asian countries. In Vietnam, the trend of enjoying music combined with tourism is gradually being embraced by the public, and Hue has taken many moves to develop this type of tourism.

Hong Thai is a commune located near the Vietnam - Laos border, recognized as one of the most economically disadvantaged areas in A Luoi. Over 91% of the population here is of Ta Oi ethnic group, with livelihoods primarily center on agriculture and forestry.