Hue is undergoing a powerful transformation as it has become a centrally governed city, not only leveraging its natural advantages and distinctive cultural heritage but also proactively seeking new growth drivers. The development of a green logistics center and the establishment of a Free Trade Zone (FTZ) are viewed as strategic breakthroughs for the Ancient Capital.

On the afternoon of February 26, Mr. Nguyen Khac Toan, Member of the Party Central Committee, Deputy Secretary of the City Party Committee, and Chairman of Hue City People's Committee, led a delegation to visit and work with several major businesses and investors in the locality at the beginning of the Lunar New Year of the Horse 2026.

On the morning of February 25th, the Trade Union and Youth Union of Hue Central Hospital, in coordination with the hospital’s Hematology and Blood Transfusion Center, organized the “White Blouse - Red Heart” voluntary blood donation program, attracting nearly 400 officials, public employees, doctors, and medical staff.

On February 25th, the Social Charity Committee of Vietnam Buddhist Sangha, in coordination with the Youth Union of the Party Agencies of Hue City, the People’s Committee of Long Quang Commune, and the Long Quang Commune Youth Union, organized a Lunar New Year “lucky money” and gift-giving program for students of Thuong Quang Primary School.

On the morning of February 24, the City Labor Federation announced that more than 98% of workers have returned to work following the Lunar New Year of the Horse 2026 holiday. Specifically, in economic zones and industrial parks, this rate reached 99%.

On the morning of February 23 (the 7th day of the Lunar January), at Trieu Mieu and The Mieu - Hue Imperial Citadel, Hue Monuments of Conservation Center held the ceremony to lower the traditional New Year Neu pole and open the New Year seal in a solemn atmosphere, marking the close of Tet holiday and the start of the new working year in accordance with former royal court rituals.

On the first working day following the Lunar New Year of the Horse 2026 holiday, the number of patients seeking medical examination and treatment at healthcare facilities across Hue roses again. Several illnesses had increased, particularly among the elderly and patients with underlying conditions.

On the morning of February 23, the Standing Committee of the City Party Committee held a conference to evaluate the situation before, during, and after the Lunar New Year of the Horse 2026; and to review adjustments of Hue City’s Master Plan for the 2021 - 2030 period, with a vision to 2050, to meet the development requirements in the new phase.

No one has captured the Vietnamese sense of living away from one’s homeland better than poet Nguyen Khoa Diem when he wrote: “They carry the names of their communes and villages on every migration journey.” In the highland city on the Lang Biang Plateau, this sentiment holds true as well. Many people from Hue left their ancestral land to settle here nearly a century ago. Though four or five generations have now been born on this new land, the “Hue spirit” in these distant Hue communities has never faded.

According to the information released by the Department of Tourism on February 22, during the 9-day Binh Ngo Lunar New Year holiday, the number of visitors to Hue increased sharply year-on-year. Especially, tourism revenue witnessed an increase of 350% compared to the previous year.