The culinary passport is seen as a fresh idea that turns dining experiences into highlights of a travel journey. Instead of traditional sightseeing, visitors can “stamp their taste buds” by checking in with signature dishes at each destination. This idea opens up new ways to stimulate tourism demand.

Shopping is considered a supplementary factor that enhances the travel experience for tourists. The integration of shopping centers and tourism with shopping activities, art performances, and travel experiences creates new opportunities for Hue to attract and “retain” visitors.

Unique artworks with six-layer cut specimens - a visual metaphor for the heritage reconstruction process - are on display at an exhibition themed “HER-ITAGE - Reconstructing traditional embroidery”, offering viewers a new and interesting experience.

Organizing STEAM educational experiences for students; a warm art night dedicated to mothers; a journey carrying books to a remote village; and a discussion with young people about French architecture, etc., these activities gave August a warm start at Hue Book and Culture Space - a cultural meeting place that, despite being new, has become a cherished part of Hue.

For the first time, the royal tea party space of the Nguyen Dynasty has been recreated in the heart of Hue Imperial Citadel, introducing a poetic and promising new night-time tourism experience.

A Nor community-based tourism village (Hong Kim Commune, A Luoi District) captivates visitors with its majestic natural beauty and vibrant local culture. The area is paving a new path for tourism that connects history, wellness, and traditional healing.

According to the information from the Center for Trade Investment and Promotion, and Business Support, the center is accompanying the launch of the Kinh Do Specialty Cultural and Culinary Experience Complex at the Song Centre Hue.

Under the guidance of Quoc Hoc Hue Cooperation and Public relations Club (The Mosaic), students from various places have had the opportunity to learn about the history and architecture of Quoc Hoc Hue High School for the Gifted. This has been a meaningful occasion for students from different schools to explore a new learning environment, while also creating opportunities for cultural connection, experience, and sharing.

With many years of experience in reviving the cloisonné art, artisan Do Huu Triet has introduced a new material called Viet Kim Dieu, marking a breakthrough in the creativity of Vietnamese ceramic art.

On the first day of the Lunar New Year of the Snake, heritage sites in Hue opened their doors for free, welcoming thousands of visitors to experience the festive atmosphere of the traditional Tet holiday.