Quiet workshop sessions have become a popular destination for many young people during the New Year holiday. These workshops offer not only hands-on experiences in making handicrafts but also moments for young participants to slow down emotionally and freely express themselves through colors that bear their own personal imprint.

Hue’s heritage is undergoing a powerful “rebirth”, as technology unlocks new layers of value and reshapes the way visitors experience its cultural legacy.

At the heart of the Imperial City of Hue, the 180-year-old Co Mat Vien (Supreme council for military and major state affairs of the Nguyen Dynasty) is gradually being revitalized in a new guise. Formerly the seat of the highest decisions of the Nguyen Dynasty, the space is being shaped into a center for creativity, education, and heritage experiences for the community.

The culinary passport is seen as a fresh idea that turns dining experiences into highlights of a travel journey. Instead of traditional sightseeing, visitors can “stamp their taste buds” by checking in with signature dishes at each destination. This idea opens up new ways to stimulate tourism demand.

Shopping is considered a supplementary factor that enhances the travel experience for tourists. The integration of shopping centers and tourism with shopping activities, art performances, and travel experiences creates new opportunities for Hue to attract and “retain” visitors.

Unique artworks with six-layer cut specimens - a visual metaphor for the heritage reconstruction process - are on display at an exhibition themed “HER-ITAGE - Reconstructing traditional embroidery”, offering viewers a new and interesting experience.

Organizing STEAM educational experiences for students; a warm art night dedicated to mothers; a journey carrying books to a remote village; and a discussion with young people about French architecture, etc., these activities gave August a warm start at Hue Book and Culture Space - a cultural meeting place that, despite being new, has become a cherished part of Hue.

For the first time, the royal tea party space of the Nguyen Dynasty has been recreated in the heart of Hue Imperial Citadel, introducing a poetic and promising new night-time tourism experience.

A Nor community-based tourism village (Hong Kim Commune, A Luoi District) captivates visitors with its majestic natural beauty and vibrant local culture. The area is paving a new path for tourism that connects history, wellness, and traditional healing.

According to the information from the Center for Trade Investment and Promotion, and Business Support, the center is accompanying the launch of the Kinh Do Specialty Cultural and Culinary Experience Complex at the Song Centre Hue.