Many visitors from afar often say that Hue is blessed with an abundance of breathtaking scenery. Wherever the eye turns, beauty unfolds, a poetic Hue City that inspires people to capture and preserve its quiet, gentle, and intimate moments. Perhaps this is why in Hue, every time a camera is raised, a beautiful shot emerges, whether taken with a smartphone or a high-end digital device…

On the afternoon of February 26, Mr. Nguyen Khac Toan, Member of the Party Central Committee, Deputy Secretary of the City Party Committee, and Chairman of Hue City People's Committee, led a delegation to visit and work with several major businesses and investors in the locality at the beginning of the Lunar New Year of the Horse 2026.

From a modest family yard to a Hue yellow apricot garden spanning thousands of square meters, the journey of Mr. Nguyen Phi Truong (Quang Dien), a 9X businessman, is not only a successful youth startup story but also a testament to the momentum of modern agricultural thinking in the digital era.

After moments of family reunion and New Year greetings to grandparents and parents, many local residents and visitors have chosen Hue Imperial Citadel as their destination for early spring outings, immersing themselves in a Tet atmosphere rich in cultural depth.

On the evening of February 16 (the 29th day of the Lunar December), just before the sacred moment of Lunar New Year’s Eve welcoming the Binh Ngo Spring 2026, city leaders visited and extended New Year greetings to agencies, organizations, businesses, and personnel on duty.

In the sacred moment of transition between the old year and the new year, the sky over Hue City lit up with fireworks to welcome the Year of the Horse 2026 amidst great joy.

On the morning of February 13, the 2026 Traditional Fishing Boat Racing, organized by Thanh Thuy Ward, took place on the Nhu Y River (at Thanh Thuy Tiled-Roof Bridge Community Tourism Site).

In the days leading up to the Tet holiday, as the breath of spring gently weaves through every street, Dong Ba market becomes bustling and radiant. Beyond its role as the city’s largest commercial hub, this century-old market has become a familiar destination for residents and visitors to pose for commemorative photos, capturing spring moments imbued with the distinctive character of Hue.

In the days leading up to the Lunar New Year of the Horse, when streets are awash in the golden hues of apricot blossoms, young people once again eagerly enter the season of photo hunting. From the Imperial Citadel, ancient pagodas, and Dong Ba Market to cafes decorated in spring colors, every street corner and every space become a backdrop for capturing beautiful moments. Tet photos not only mark the transition between the old year and the new, but also reflect the vibrant, youthful rhythm of life in the heart of the Ancient Capital.

Alongside business support policies from the Central Government, Hue City has also introduced tailored, distinctive support mechanisms to spur business development, aiming to have around 12,000 businesses operating stably by 2030.