In the days leading up to the Tet holiday, as the breath of spring gently weaves through every street, Dong Ba market becomes bustling and radiant. Beyond its role as the city’s largest commercial hub, this century-old market has become a familiar destination for residents and visitors to pose for commemorative photos, capturing spring moments imbued with the distinctive character of Hue.

In the days leading up to the Lunar New Year of the Horse, when streets are awash in the golden hues of apricot blossoms, young people once again eagerly enter the season of photo hunting. From the Imperial Citadel, ancient pagodas, and Dong Ba Market to cafes decorated in spring colors, every street corner and every space become a backdrop for capturing beautiful moments. Tet photos not only mark the transition between the old year and the new, but also reflect the vibrant, youthful rhythm of life in the heart of the Ancient Capital.

Alongside business support policies from the Central Government, Hue City has also introduced tailored, distinctive support mechanisms to spur business development, aiming to have around 12,000 businesses operating stably by 2030.

Building on the results achieved in 2025, Hue City has set a growth target of over 10% per year for the 2026 - 2030 period. By 2030, the city strives to reach a growth rate of 11.5 - 12%, and a budget revenue of 28,000 - 30,000 billion VND.

Hue City’s budget revenue is entering a phase of strong momentum, with a revenue structure becoming increasingly diversified and sustainable. Alongside traditional sources such as textiles and garments, beer production and tourism, the rapid growth of industrial sectors is opening up significant new drivers for local budget growth.

Quiet workshop sessions have become a popular destination for many young people during the New Year holiday. These workshops offer not only hands-on experiences in making handicrafts but also moments for young participants to slow down emotionally and freely express themselves through colors that bear their own personal imprint.

The city has undergone a process of accumulation and infrastructure investment, transforming its urban landscape. Completed urban infrastructure projects have largely met the requirements for connecting the central urban area with satellite towns, creating momentum for the city’s socio-economic development.

Thousands of visitors and residents of Hue came together to bid farewell to 2025 and welcome the New Year 2026 in exquisite weather, heaven and earth in harmony, clear skies with a slight winter chill. The Countdown program welcoming 2026, held at Hue City Cultural and Sports Square (Vy Da Ward), was regarded as the highlight of this meaningful moment, a venue where a grand musical feast and joyful reunions converged.

Hue’s transportation and urban infrastructure have undergone significant changes in recent times, with a series of large-scale key projects being invested in and implemented, opening up new connectivity spaces for the city.

The northeast monsoon winds sweep in, bringing rolling, white-capped waves surging over the Ngu Dien coast, signaling that the rough sea season has reached its height. When the sea momentarily calms, it is also the time local fishermen set out on their arduous voyages to earn a living at sea, braving countless lurking dangers behind every wave.