Alongside cross-border trade promotion efforts and initiatives to showcase products at major trade fairs and exhibitions across provinces and cities, relevant departments and agencies have actively prioritized encouraging businesses to participate in locally organized trade promotion activities.

On the occasion of April 30 - May 1 holidays marking Reunification Day and International Workers’ Day, young people in Hue and tourists are drawn to vibrant check-in spots decked out with the colors of the red flag with yellow star, vintage coffee shops, and heritage-rich spaces steeped in local identity. Beyond an opportunity for “checking-in”, these destinations offer a chance for the young to find balance, recharge, and enjoy the holiday in a way that is both reflective and vividly expressive.

For many years, the development of waterway tourism has been a consistent goal, as the potential of Hue's rivers remained largely untapped. Following the City People's Committee's announcement of the inland waterway route on the Ngu Ha River, along with the pilot launch of heritage-linked tourism routes using electric boats on the Huong River and its tributaries, the local waterway tourism is expected to be unlocked.

On April 26, the People’s Committee of Huong An Ward hosted a program titled “Huong An Rural Market” in 2026 under the theme “Mi xu mi som” (First sale of the day). The activity was held to promote local agricultural products, enhance the development of rural tourism, and spread traditional cultural values in the new development era.

On April 25, Phong Dinh Ward organized the “Old Scent of the Ancient Village” Festival, featuring a variety of unique cultural and artistic activities that attracted a large number of locals and visitors to visit and experience.

On the morning of April 25th, at Dang Van Ngu Secondary School, the Zhi Shan Foundation, in coordination with the People’s Committee of An Cuu Ward, held a ceremony to inaugurate two “friendly libraries” and hand over bookcases to local schools.

Phu Bai Industrial Zone (IZ) is steadily affirming its role as a key growth driver of the locality, making significant contributions to the socio-economic development of Phu Bai Ward and the city as a whole. Regarding investment attraction strategies, the building of a favorable business environment, and sustainable development, Mr. Le Ba Minh Hai, Chairman of Phu Bai Ward People’s Committee, shared some insights in an interview with Hue Today Weekly.

From April 22 to 24, the Zhi Shan Foundation, in collaboration with the Social Work and Child Protection Center, and local authorities, organized scholarship award ceremonies for studious students overcoming difficulties across the city.

On the morning of April 24, at the Royal Treasury Palace area - Hue Imperial Citadel, the “Exhibition and display of orchids, bonsai, and ornamental stones of the three regions 2026” officially opened as part of Hue Festival 2026, attracting a large number of locals and visitors.

Hue chess has long been renowned for its famous female players, such as Nguyen Thi Thuan Hoa, Hoang Thi Bao Tram, Hoang Thi Nhu Y, and Vo Thi Kim Phung, etc. After these outstanding players retired or moved to compete for other localities, Hue chess recently received good news at the beginning of 2026 as 18-year-old Nguyen Ha Khanh Linh was awarded the title of FIDE Master by the World Chess Federation.