Ao Dai, no matter how beautiful and culturally significant it is, must also incorporate fashion elements and be adapted to fit the modern era in order to remain relevant. How can we attract the attention of the young generation to the traditional Ao Dai, so they will wear it proudly and honor its beauty and cultural heritage? This is not a task that can be achieved overnight.

Promoting the potential and unique identity of each locality to build tourism products is a right direction. However, in the context of great challenges, a movement is required for tourist destinations to survive and develop, which need to change their approaches and perspectives in term of development so as to attract visitors.

"Dó" is the dó paper, which is considered the "dawn" of paper types and applications in Hue. “Gone with the dó”, which also means “Gone with the paper”, or “Let the paper blow it away”. The "blowing away" is not washing away and dissolving, but intertwining and forming the strength of Hue cultural spirit, with a traditional handicraft product, which is safe for the environment…

The lichee trees from the lichees honorably presented to the Court still grow well and are giving fruit adding to the beauty of the Imperial City. Besides, trees from lichees granted by the kings to mandarins and those who had just passed an exam give fruit as sweet and fragrant.

Anyone who has ever been attached will tenderly love “the shallow sea” - the largest mangrove area in Southeast Asia. They try to preserve and promote the value of Tam Giang - Cau Hai lagoon... with all their love and enthusiasm. Many other residents are also joining hands to protect their livelihood and that of future descendants.

It is the Huong River, the river that "embraces Hue in its heart", which is also a priceless gift that nature has dedicated to this place. The Huong River is magnificent from the upstream, with a peaceful beauty and full of poetry as it confluences and hugs around gardens and villages such as Kim Long, Nguyet Bieu, Vy Da, Gia Hoi, Bao Vinh, and Sinh village, etc. And then, before pouring water into the sea, the downstream river area is a place to make a living, which is hard but close and dear to the locals.

On the afternoon of July 14, Vice Chairman of the Provincial People’s Committee Hoang Hai Minh chaired the working session with the delegation of Ritsumeikan University from Japan on the implementation of the Sofix pilot project and the plan to construct the Sofix Laboratory Center in Thua Thien Hue.

“Let’s leave the bustle city and come to a place in equanimity Temporarily getting the time out of your mind and leaving all sorrow behind”

Collecting antiques is not a mere hobby. Young people also learn from antique collection the historical and cultural values. Antiquities made with different materials and techniques over hundreds or thousands of years are like a journey back to the past that fascinates young people.

The “Dancing - Ao dai by the Huong River” program took place at the park area of Nha Ken, next to Truong Tien Bridge (Le Loi Street, Hue City) on the afternoon of July 12, officially ended the Hue Community Ao dai Week 2023 organized by the Department of Culture and Sports.