In addition to other potential markets, the tourism sector of the ancient capital is intensifying efforts in promotion, branding, and positioning Hue in European countries. Through a variety of unique programs and activities, Hue’s tourism industry hopes to see strong growth in visitor numbers from this key market in the near future.

Numerous riverside walking paths along the Perfume and Nhu Y rivers have been and are being invested in and constructed. These not only enhance the urban aesthetics of the city but also serve as key highlights for tourism development.

On the afternoon of May 15, at the Hue City People’s Committee headquarters, a sponsorship signing ceremony took place between the Organizing Committee of Hue Festival 2025 and the Bank for Investment and Development of Vietnam (BIDV), marking BIDV’s collaboration in key cultural and tourism events during the National Tourism Year in Hue.

Vice Chairman of Hue City People's Committee Hoang Hai Minh has requested relevant departments, agencies, and local authorities to continue close coordination, urge progress in implementation, and resolve difficulties and obstacles in site clearance for projects, and strive to complete the set goals in 2025.

During the April 30 - May 1 holiday this year, Hue emerged as a popular destination. Alongside tour groups organized by travel agencies, a significant number of tourists opted for self-guided tours, renting cars or driving themselves to key attractions in the city.

Although not classified as a key sport, Jujitsu is steadily proving its potential with a series of notable achievements in both national and international arenas. These results have provided a solid foundation for the sport to aim for a coveted slot at the 33rd SEA Games later this year.

The National Tourism Year (NTY) - Hue 2025 represents a major opportunity for Hue’s tourism industry. The key issue is how to ensure that by the end of NTY, Hue gains significant “profit,” not only in visitor numbers.

The launch of major projects and the effective performance of key industries have created breakthroughs that drive the socio-economic development of Hue City.

Hue University (HU) has set a vision for multi-disciplinary development, prioritizing seven key industry sectors and advancing high-tech, interdisciplinary education.

2024 is a significant year in the process of developing Thua Thien Hue into a centrally-governed municipality according to Resolution 54-NQ/TW of the Politburo. Therefore, Hue City is focusing its resources and directing the implementation of key development projects to expand urban space, aiming to create connectivity between the city's North and South districts.