The husband-and-wife duo of Distinguished Artisans Ta Dur Tu and Areel Doi, residents of A Luoi District, have dedicated their lives to preserving and promoting the unique cultural values of ethnic minority communities. Over 40 years of tireless collection, research, and teaching have made them guiding lights in safeguarding traditional cultural identities for future generations.

In the context of the global economy shifting toward sustainable development, businesses in Thua Thien Hue are constantly innovating to keep pace with the times. More and more consumers are paying attention to products made with sustainable and environmentally friendly processes. This motivates businesses in the province to establish themselves on the national and international economic map.

A group of artists from many places have been in love with Hue so much that they have painted art works about the land known as "the beauty of Hue can be found nowhere else" as a keepsake of their memories of the Ancient Capital.

The painting "Long van khe hoi" (Nine dragons in the clouds) is a masterpiece on the ceiling of the old main hall of Dieu De Pagoda, which has been moved around 20 meters backward, and is currently being well preserved to the surprise of many. The painting used to be a topic of heated debate for many years regarding whether to keep in the old main hall or to dismantle it. Dismantling it also meant erasing this masterpiece.

The newly launch of the application “Hue City Passport” will enhance the freshness of travelers’ journey in discovering Hue. The provincial tourism sector is keeping carrying out digital transformation to create more new benefits and experiences for tourists.

In Phu Hai, a commune “where the waves end in the land of Phu Vang district”, there is a “Heart of the sea” quietly cherishing itself to keep life forever vibrant.

One of the emerging trends in the tourism sector post-COVID-19 pandemic is the increasing concern for sustainable tourism and the resilience of the travel sector.

Struggling to make a living, but members of the Folk Arts Club of Trung Son commune (A Luoi) still strive to practice and refine each performance before each show, with enthusiasm to contribute to preserving the soul of culture of the great jungle.