In recent years the city has continued to promote Hue as a tourist destination through social platforms and inspiring people such as bloggers, vloggers, KOLs, etc., with the hope of making Hue tourism more well known.

On May 19, the ceremony of signing sponsorship between the Organizing Committee of Hue Festival 2025 and Carlsberg Vietnam was held at Hue City People’s Committee. Accordingly, the Huda beer brand will continue to be the Platinum Sponsor of Hue Festival 2025 with a total sponsorship of up to 9.5 billion VND.

On May 19, in Phu Loc district, the Steering Committee for Voluntary Blood Donation Mobilization of Hue City, in coordination with Hue Central Hospital and the People's Committee of Phu Loc district, organized the opening ceremony of the 8th “Red Journey - Red Drops of Hue” program in 2025. This event is part of a series of activities in response to the nationwide blood donation campaign – the Red Journey, towards the celebration of the 135th anniversary of President Ho Chi Minh's birthday.

On the afternoon of May 15, at the Hue City People’s Committee headquarters, a sponsorship signing ceremony took place between the Organizing Committee of Hue Festival 2025 and the Bank for Investment and Development of Vietnam (BIDV), marking BIDV’s collaboration in key cultural and tourism events during the National Tourism Year in Hue.

With the determination of becoming one of the leading smart cities in Vietnam, Hue is making lots of progress in digital transformation, from developing its digital economy to raising the quality of life for its people, opening up many opportunities for sustainable development.

In this age, with just a smart phone, all people, both old and young, can easily capture beautiful moments. But only professional photographers can take photos which are full of cultural identity of a land.

Vice Chairman of Hue City People's Committee Hoang Hai Minh has requested relevant departments, agencies, and local authorities to continue close coordination, urge progress in implementation, and resolve difficulties and obstacles in site clearance for projects, and strive to complete the set goals in 2025.

On May 10th, Hue - Urban Plastic Reduction in Central Vietnam Project (TVA Project), in coordination with the Department of Tourism and People's Committee of Thuy Thanh Commune (Huong Thuy Town), held the launch ceremony for the low-plastic tourism site at Thanh Toan tiled-roof bridge.

To Co Tu people, the new rice welcoming festival plays a very important role in their cultural and religious life, highlighting their ethnic cultural characteristics, their knowledge and their outlook of life and the world. That is the conclusion by experts in the process of preparing the dossier for recognition of the new rice welcoming festival of the Co Tu people in Nam Dong, Phu Loc, Hue as national intangible cultural heritage.

On the afternoon of May 8th, Vice Chairman of Hue City People’s Committee Hoang Hai Minh had an official meeting with Mr. Herve Conan, Director of French Development Agency (Agence Française de Développement, or AFD) in Vietnam.