For many years, discussions about the cultural industries have tended to focus on products, events, or specific sectors. However, as the global creative economy continues to evolve, one concept has become increasingly emphasized: branding.

On the afternoon of August 5th, during a courtesy meeting with a delegation from Kyoto Environmental Activities Association (KEAA) led by Honorary Professor Tatsuro Niikawa, President of KEAA., Mr. Tran Huu Thuy Giang, Vice Chairman of Hue City People's Committee, reaffirmed that Hue highly values and wishes to further strengthen its friendship and cooperation with Kyoto, a city that shares many similarities with Hue in terms of history, culture, and the vision of sustainable heritage urban development.

On July 8, 2026, the Chairman of Hue City People’s Committee issued Decision No. 2376/QD-UBND approving the Project ‘Exploiting and Promoting the Value of the Complex of Hue Monuments to 2035’.

Climate change and increasingly extreme weather events are posing significant challenges to monument preservation. Hue Today Weekend interviewed Mr. Le Cong Son, Deputy Director of the Hue Monuments Conservation Center, regarding proactive solutions to mitigate risks to Hue’s heritage.

At street level, visitors to Hue are often captivated by the warm smiles of Hue people, the moss-covered tiled roofs, and the gentle corners. Yet from above, Hue reveals another kind of beauty – one that is never overwhelming, but quietly compelling, inviting viewers to linger a little longer through the harmonious and graceful character of this heritage city.

Hue Today, Issue No. 485 features a wide range of stories that have attracted readers’ attention, including special mechanisms for the development of Hue as a heritage city, a proposal to establish Hue as Vietnam’s photography city in the future, as well as efforts to promote civilization in funeral practices, along with other notable current affairs covering the economy, culture, education…

Developing Hue-tuong in association with unlocking tourism potential offers a promising path to safeguarding one of Vietnam’s most distinctive intangible cultural heritage traditions while contributing to the growth of the local tourism economy.

On the afternoon of July 23rd, Hue Festival Organizing Committee held a press conference to announce Hue Wonderverse Music Fest 2026 - International Heritage and Music Festival. The event marks the first time Hue introduces a festival designed to develop into an annual international cultural and music festival IP, contributing to the growth of the cultural industries and promoting the image of the Ancient Capital.

As Hue City advances its development as a centrally governed heritage city, the need to fully identify and recognize the city's cultural, historical, landscape, and human values has become increasingly urgent.

Many valuable archival materials of the Nguyen Dynasty, as well as Hue’s historic structures and rituals, remain scattered across museums, archival centers, and private collections abroad. Through international cooperation and connections with researchers and cultural organizations, Hue is working to bring these archival resources home to support the restoration, conservation, and reconstruction of its heritage.

Nearly 200 years since EmperorMinh Mang ordered the casting, the Nine Dynastic Urns were successfully created in 1837; the value of the national treasure, the Nine Dynastic Urns, has surpassed the stature of the nation and the era, worthy of being a heritage of humanity.

Through learning, vivid visual experiences, and "seeing and hearing" have helped students not only understand more about Hue's heritage recognized by the world, but also foster the love for their homeland and appreciate the precious heritage and cultural values of the nation.

Close to 420,000 pages of Han Nom documents have been digitized - a figure recently announced by the Provincial General Library, bringing joy to researchers.