From mega music festivals attracting thousands of young audiences to community arts programs spreading across social media, Hue is revealing a new face as a heritage city.

On June 19th, at Hue Imperial Citadel, MONO, a singer, officially held a countdown event to launch his new music video, “Cong Tu Van Tho”.

On June 19th, a working delegation from Tuyen Quang Provincial People's Committee, led by Vice Chairwoman of Tuyen Quang Provincial People's Committee Vuong Ngoc Ha, had a meeting with Hue City People's Committee to exchange experience in heritage management, preservation, and promotion in connection with tourism development and cultural industries.

Cultural industries, based on knowledge, creativity, identity, and technology, are emerging as one of the key growth drivers for many nations. In this context, placing culture at the center of development strategy - as expressed in the spirit of Resolution 80-NQ/TW dated January 7, 2026, of the Politburo on the development of Vietnamese culture - is not merely a political orientation but an inevitable imperative of the era. ​

On the afternoon of June 14th, the Hue’s ‘Heritage Doors’ exhibition opened at Kien Trung Palace in Hue Imperial Citadel, introducing the public to dozens of remarkable artworks inspired by the heritage of the Ancient Capital. The event is part of Hue Festival 2026 and serves as a major artistic highlight attracting art enthusiasts, visitors, and members of the creative community.

On the afternoon of June 11, Standing Vice Chairman of Hue City People’s Committee Hoang Hai Minh, along with representatives of local departments and agencies, had an official meeting with a delegation from Fundación Metrópoli of Spain, led by Dr. Alfonso Vegara Gomez, the organization’s Founder and President, to explore strategic orientations for urban planning and sustainable heritage urban development of Hue.

Moving beyond ceremonial settings and enclosed stages within heritage spaces, Hue International Music Week 2026, a highlight of Hue Festival 2026, is designed to engage the wider community through music.

More than just souvenir products, many heritage sites in Hue are being “refreshed” with products that showcase the distinctive cultural identity of the imperial court.

Thanks to the application of artificial intelligence (AI), many of Hue’s heritage values are being retold by young people in an entirely new “language”. Historic structures and symbolic cultural icons, long associated with an atmosphere of antiquity and quiet elegance, are now being brought to life through digital creations, contributing to taking Hue Ancient Capital’s image closer to young audiences.

Held under the theme “Flow of Heritage”, the first O Ly Artshow officially opened on the evening of June 6 at Hue Book and Cultural Space (23-25 Le Loi Street, Thuan Hoa Ward), on the banks of the Perfume River, attracting the participation of a large number of artists and art enthusiasts.

Nearly 200 years since EmperorMinh Mang ordered the casting, the Nine Dynastic Urns were successfully created in 1837; the value of the national treasure, the Nine Dynastic Urns, has surpassed the stature of the nation and the era, worthy of being a heritage of humanity.

Through learning, vivid visual experiences, and "seeing and hearing" have helped students not only understand more about Hue's heritage recognized by the world, but also foster the love for their homeland and appreciate the precious heritage and cultural values of the nation.

Close to 420,000 pages of Han Nom documents have been digitized - a figure recently announced by the Provincial General Library, bringing joy to researchers.