On a Sunday morning at the foot of Hon Vuon Mountain, groups of runners busily laced up their trail shoes, adjusted their trekking poles and hydration vests before setting off along steep, rocky paths still glistening with morning dew. Instead of pounding the familiar flat streets, they head into the mountains and forests to challenge themselves. Trail running is rapidly gaining popularity in Hue, attracting a growing number of enthusiasts, from young adults to runners well into their 60s.

Developing Hue-tuong in association with unlocking tourism potential offers a promising path to safeguarding one of Vietnam’s most distinctive intangible cultural heritage traditions while contributing to the growth of the local tourism economy.

On the afternoon of July 23rd, Hue Festival Organizing Committee held a press conference to announce Hue Wonderverse Music Fest 2026 - International Heritage and Music Festival. The event marks the first time Hue introduces a festival designed to develop into an annual international cultural and music festival IP, contributing to the growth of the cultural industries and promoting the image of the Ancient Capital.

On the afternoon of July 23, the Department of Industry and Trade held a conference to discuss measures to boost export growth in 2026 and achieve the city’s export target, contributing to the implementation of the city’s goal of recording GRDP of over 10%.

By welcoming over 4.3 million tourist arrivals in the first 6 months, Hue tourism has reached robust growth. However, to meet its annual target and further increase tourism revenue, the industry needs to ramp up its efforts with a comprehensive set of coordinated solutions.

According to the Center for Investment, Trade and Business Support, Hue City People’s Committee has approved the investment policy for a project to plant large-timber forests combined with growing medicinal herbs under the forest canopy in Binh Dien Commune.

Prestigious awards such as the Mai An Tiem Award and the CoopStar Awards, organized by the Vietnam Cooperative Alliance, are not only a recognition of innovative and creative efforts but also a driving force for cooperatives’ growth. This contributes to elevating the role of the collective economy, cooperatives, and the position of the Hue brand on the country’s economic map.

In the context of the rapidly growing experiential tourism trend, cuisine is no longer viewed as a supplementary service but has become an important competitive edge for the tourism industry.

On the afternoon of June 24, the City People's Committee held its regular June meeting and a session to review the city's socio-economic performance during the first 6 months of 2026. The meeting was chaired by Mr. Nguyen Khac Toan, Party Central Committee Member, Deputy Secretary of the City Party Committee, and Chairman of the City People’s Committee.

On June 23, Party Central Committee Member, Deputy Secretary of the City Party Committee, and Chairman of the City People’s Committee Nguyen Khac Toan chaired a meeting to review and finalize the medium-term public investment plan using state budget capital for the 2026 - 2030 period and assess the implementation and disbursement of public investment funds in 2026.

The first international flight of the year 2024 just landed at Phu Bai International Airport on January 10th, carrying 226 Korean passengers who have come to visit and experience Hue.