Strong growth in the number of international visitors, as well as recognition from the press and the world’s leading prestigious tourism organizations, open up opportunities for Hue to put a spotlight on its tourism. It is expected that there will be bright colors on the big picture of Hue tourism in 2024 and the following years.

For the 3rd time in a row, Hue City won the ASEAN Clean Tourism City Award - an opportunity for Hue's tourism sector to effectively market its tourism business activities. With many solutions adopted by the province, maintaining the clean tourism city brand is also synonymous with strong growth in harmony with sustainable criteria.

Beautiful custard apple varieties from Thailand, Taiwan, and even our own Vietnamese sugar apples grown and cared for by Mr. Nguyen Quang My, the owner of Quang My Garden, will be supplied to the market in Hue during this Lunar New Year. These are the "sweet fruits" after 2 years of Mr. My's hard work in transforming the land of Huong Tra hills to grow fruit trees for commercial purposes.

To sell and serve the customers for the 2024 Lunar New Year of the Dragon, flowers from the South, the North, and even from the suburban flower-growing areas of Hue are being transferred to Hue central area by traders.

Green growth and sustainable development are the most talked-about topics since the COP26 conference, where Vietnam committed to the international community to achieve net-zero emissions by 2050. Since then, the story of attracting investment towards "greening" has gained even more attention.

In 2023, tourism activities in the area of Hue City have recovered and shown good growth. The number of tourists visiting Hue has increased significantly, especially international tourists, leading to a substantial rise in the overall retail sales of goods and services. This contributed to Hue City achieving and surpassing all 12 economic and social targets for the year.

Grown for its beauty and fruits, persimmon is a high-rise tree in Hue gardens. Despite not having high economic value, ancient persimmon trees carry spiritual and cultural value and are closely linked to the lives of many traditional families in the Huong Ngu region.

On the afternoon of September 22, within the framework of the Hue Innovation Day 2023 Forum, the Vietnam National Institute of Culture and Arts Studies collaborated with the Thua Thien Hue Institute for Development Studies to organize a scientific workshop entitled “Thua Thien Hue - A distinctive cultural heritage city of Vietnam, sustainable development through green growth, and adaptation to climate change.”

Linkage is an essential element of tourism development and promotion. To foster sustainable tourism, regions in Central Vietnam must engage in research to identify tourism trends and formulate timely, suitable policies for the development of new products. They must also cooperate closely to facilitate tourism growth.

From a girl who could only help her parents with farming - growing rice and corn, Ms. A Lang Be has taken her opportunity to become a tour guide when the legendary Kazan waterfall in Doi village (Thuong Lo commune, Nam Dong district), considered “a natural breast”, bestows an eco-tourism site on the local community.