Growing up from the fields, steeped in rustic flavors of the countryside - “salty fermented vegetables, sour white eggplant”, yet it was not until my late forties that I first heard of mut ca phao (white eggplant preserves) from Hue. The humble eggplant, so familiar on simple family meals, appears here in an entirely unfamiliar form - a delicately beautiful preserves for the Lunar New Year.

Building on the results achieved in 2025, Hue City has set a growth target of over 10% per year for the 2026 - 2030 period. By 2030, the city strives to reach a growth rate of 11.5 - 12%, and a budget revenue of 28,000 - 30,000 billion VND.

I did not grow up in a family devoted solely to farming, yet my childhood held a clear and gentle chapter shaped by the cycles of rain and sun in my grandparents’ fields. Those years, and the memories they carry, have left a lasting mark, so that even now, I am stirred by an inexpressible emotion whenever I see farmers busily preparing for a new sowing season.

Ngoc Linh ginseng is an endemic medicinal plant species with exceptional medical and economic value. However, the natural distribution area of this ginseng species is currently minimal, while the demand for conservation, development, and sustainable exploitation continues to grow. Research into transplanting Ngoc Linh ginseng to ecologically similar regions, such as Hue, is not only a scientific necessity but also opens opportunities to expand the conservation space and develop this precious medicinal plant.

Hue City’s budget revenue is entering a phase of strong momentum, with a revenue structure becoming increasingly diversified and sustainable. Alongside traditional sources such as textiles and garments, beer production and tourism, the rapid growth of industrial sectors is opening up significant new drivers for local budget growth.

On the afternoon of January 9, the Department of Tourism held a conference to review its work in 2025 and roll out tasks for the tourism sector in 2026.

Thirteen years after Hue first hosted the National Tourism Year, the event returned to the city for the second time in 2025, opening a gateway to new opportunities. From this series of events, beyond the growth figures, the city has gained valuable experience and a new surge of energy known as the “Aspiration for transformation”.

Recently, Hue has accelerated its development with the green economy as the central focus, in which the development of green industry is becoming a key pillar, contributing to improving the quality of growth in a sustainable direction.

Facing with the growing pressure of increasing household waste volumes, Hue is confronted with the need to renew its approach to urban waste management. In the context of the circular economy becoming an inevitable trend for modern cities, to reuse is not only an environmental action but also a strategy for sustainable development.

Viet Nam is entering an entirely new stage of development for its cultural industries - where culture is recognized as a strategic asset, an endogenous resource, a driver of creativity, and a pillar of the national growth model.

The first international flight of the year 2024 just landed at Phu Bai International Airport on January 10th, carrying 226 Korean passengers who have come to visit and experience Hue.