Setting aside the phones and signing up for experiences in crafting their favourite handmade items has become a new trend among the young generation, earning the “pleasure” of parents and providing relaxing moments for their whole family.

Along with supporting the restoration of Hue heritage, experts from the German Society for the Preservation of Cultural Heritage also strive to pass on love and understanding of heritage to local people, especially the younger generation.

Hai Duong Commune (Hue City) is considered a most arduous and challenging place with a long coastline to the southeast and Tam Giang lagoon to the southwest. Through many generations exploring the land, establishing villages and settling down, the people of Hai Duong have suffered a lot of pressure from waves and winds; nevertheless, they are still living in harmony with the harsh nature and living on marine products.

Ao Dai, no matter how beautiful and culturally significant it is, must also incorporate fashion elements and be adapted to fit the modern era in order to remain relevant. How can we attract the attention of the young generation to the traditional Ao Dai, so they will wear it proudly and honor its beauty and cultural heritage? This is not a task that can be achieved overnight.