On the late afternoon of July 24, the Department of Tourism, in coordination with relevant units, organized the National Bun bo Hue Festival. This is one of the highlight activities of the Hue - Culinary Capital 2026 program, aimed at honoring traditional values and spreading the Bun bo Hue brand to a wide audience of residents and visitors.

On the afternoon of July 23rd, Hue Festival Organizing Committee held a press conference to announce Hue Wonderverse Music Fest 2026 - International Heritage and Music Festival. The event marks the first time Hue introduces a festival designed to develop into an annual international cultural and music festival IP, contributing to the growth of the cultural industries and promoting the image of the Ancient Capital.

On the evening of July 23, at Thuong Bac Park in Phu Xuan Ward, Hue City, Hue - Culinary Capital 2026 program, themed ‘Bun bo Hue (Hue beef noodle soup) Day’, officially opened. The program is led by the Department of Tourism, in coordination with relevant units, as part of Hue Festival 2026 series of events.

Following the Ban Soc Ceremony of the Nguyen Dynasty, held on the very first day of 2026, Hue officially kicked off its year-long Hue Festival celebrations.

For the first time, Bun bo Hue (Hue beef noodle soup) will be celebrated through a nationwide festival. Featuring more than 80 food stalls, live culinary demonstrations serving hundreds of visitors, a stage production recounting the dish's more than 400-year history, and a variety of interactive experiences, these will turn Thuong Bac Park to become a gathering place for food enthusiasts from July 23rd to 26th.

On the morning of July 16, the 1st Hue Taekwondo Festival officially kicks off at Van The My Sports Arena (No. 11 Dong Da St.), serving as the opening event of the 4th Hue Sports Festival 2026.

For the very first time, Hue City will host the Hue Wonderverse Fest 2026 - an International Music and Heritage Festival envisioned to develop into an intellectual property (IP) annual cultural and music festival of the city.

In recent years, at many festivals and events in Hue city, Phan Huy Thanh has impressed music lovers with his distinctive songs composed and sung by the musician himself, such as Non (The Conical Hat), An gi o Hue? (What to Eat in Hue), Tu dien Co do (The Ancient Capital Dictionary), etc.

The fourth Hue Sports Festival, a community sports festival promoting health, will feature a number of exciting new events.

On the afternoon of July 8th, at Co Mat Vien - Tam Toa, Hue Festival 2026 Organizing Committee officially launched the photography contest ‘Hue - Ancient Capital, New Experiences’. The competition is part of Hue Festival 2026 and aims to promote Hue as a city of heritage, culture, ecology, scenic beauty, and hospitality to both domestic and international audiences.