The 2024 Vietnam Book and Reading Culture Day kicked off on the morning of April 19th at Hue Provincial General Library with many activities.

On the evening of April 19, at Hai Ba Trung pedestrian street (Hue City), the Provincial Department of Tourism organized the "Hue - Welcome Summer 2024" event. This event is part of the series of activities within Hue Festival 2024, with the aims to create a joyful and exciting atmosphere to welcome an attractive summer tourism season, as well as creating a media effect to attract visitors to Thua Thien Hue Province.

With an average room rate of 43 USD, Hue ranks third in the top 8 cities with the best hotel room rates in Asia in April and May, the time of many festivals and holidays in countries.

A large crowd attending Hue Nam Temple Festival (or Hon Chen Temple) took part in a solemn land procession from Thien Tien Holy Shrine (352 Chi Lang, Hue City) to Nghinh Luong Dinh (Nghinh Luong Pavilion) before embarking on boats to move to the temple.

The land procession will depart from 352 Chi Lang to move towards Nghinh Luong Dinh (Nghinh Luong Pavilion). Simultaneously, the boat procession will depart from 352 Chi Lang to the Nghinh Luong Dinh wharf, awaiting the land procession to escort the Mother Goddess to Hue Nam Temple.

On the morning of March 23, at Trinh Cong Son Park, Hue City People's Committee held the opening ceremony of the 3rd Hue City Traditional Boat Racing Competition, aiming to celebrate the 93rd anniversary of the founding of the Ho Chi Minh Communist Youth Union, the 78th anniversary of the traditional day of the Vietnamese Sports sector, and the 49th anniversary of Thua Thien Hue's liberation day. This is also one of the activities responding to Hue Festival 2024.

Not only well known in the “kite map” as a kite maker whose giant kites have flown in many parts of the world, Nguyen Dang Hoang is also considered a unique kite flier as he has made countless original kites, creating his own brand name “Hoang’s Kite.” Among them, his dragon kite, a symbol of power,_ made with Hoang’s skillful hands then hovered in the sky at shows and international festivals made many people admire.

On the morning of March 21, at the Provincial Sports Center, the Provincial People's Committee held the opening ceremony of the Provincial Phu Dong Health Festival 2024.

On the afternoon of March 14th, at the Provincial People's Committee office, Vietnam Airlines signed a sponsorship agreement with the Organization Board of Hue Festival 2024, officially becoming the primary carrier for the event, with a sponsorship amounting to 1.2 billion Vietnamese dong.

The organizing committee of Hue Festival 2024 has recently unveiled the official poster for the upcoming festival, scheduled to take place in mid-June from the 7th to the 12th. The poster draws inspiration primarily from the restored royal patterns on the Kien Trung Palace in the Imperial Citadel, Hue city.