Transforming through the National Tourism Year
10/01/2026 07:39
Thirteen years after Hue first hosted the National Tourism Year, the event returned to the city for the second time in 2025, opening a gateway to new opportunities. From this series of events, beyond the growth figures, the city has gained valuable experience and a new surge of energy known as the “Aspiration for transformation”.
Creativity at workshops during the holiday period
07/01/2026 07:05
Quiet workshop sessions have become a popular destination for many young people during the New Year holiday. These workshops offer not only hands-on experiences in making handicrafts but also moments for young participants to slow down emotionally and freely express themselves through colors that bear their own personal imprint.
Heritage city on the threshold of 2026
05/01/2026 20:07
The year 2026 opens the 2026–2030 period, marked by increasingly fierce competition to attract resources, talent, and visitors, while Hue cannot pursue rapid urbanization or heavy industry. Hue’s path must be its own: taking heritage, culture, landscape, and ways of life as deep, distinctive, and sustainable advantages; taking creativity and experience as driving forces; and placing the people of Hue at the center of all development policies.
Digitalizing heritage
03/01/2026 16:58
Hue’s heritage is undergoing a powerful “rebirth”, as technology unlocks new layers of value and reshapes the way visitors experience its cultural legacy.
Co Mat Vien: from monument to creative space
03/01/2026 07:21
At the heart of the Imperial City of Hue, the 180-year-old Co Mat Vien (Supreme council for military and major state affairs of the Nguyen Dynasty) is gradually being revitalized in a new guise. Formerly the seat of the highest decisions of the Nguyen Dynasty, the space is being shaped into a center for creativity, education, and heritage experiences for the community.
Year-end Experiences with Handicraft Products
29/12/2025 11:34
As 2025 draws to a close, the Song2Light Creative Market officially returned for Season 3 under the title “Huederland”, taking place from December 26-28 at Song Centre Hue. The event brought a range of unique and engaging experiences.
Digital cultural space launched at the Royal Treasury Palace
19/12/2025 15:28
On the afternoon of December 18, at the Ruong House space - the Royal Treasury Palace (Hue Imperial Citadel), Hue Monuments Conservation Center, in collaboration with Phygital Labs, officially launched the Culture - Heritage - Technology Experience Space.
2.500 visitors experience the International Tea Festival - Hue 2025
13/12/2025 16:19
After three days of activities, the International Tea Festival - Hue 2025 officially concluded on the evening of December 12th with a closing ceremony and the artistic performance titled “Moon Dance of Tea Blossoms”.
Farmers and green tourism
11/12/2025 08:06
In Hue, authentic local tourism experiences are created not only by luxurious resorts or packaged tours, but also by farmers, garden-house families, and fishing village residents...
Career orientation and the aspiration for Hue to become Vietnam’s Culinary Capital
05/12/2025 07:41
During a career orientation session at Byron Nelson High School in Texas, USA, my daughter and I had the opportunity to experience an exceptionally well-organized Culinary Arts vocational training model. In the U.S. education system, students are guided toward basic career paths as soon as they enter middle school, preparing them for vocational training in high school if they choose not to pursue a university pathway.
Transforming through the National Tourism Year
Thirteen years after Hue first hosted the National Tourism Year, the event returned to the city for the second time in 2025, opening a gateway to new opportunities. From this series of events, beyond the growth figures, the city has gained valuable experience and a new surge of energy known as the “Aspiration for transformation”.