The rich cultural heritage of Hue which closely ties to tradition, religion, and spiritual beliefs serves as an important foundation for the development of spiritual cultural tourism products, adding diversity to the destination and uniqueness to the visitor experience.

For the first time, the royal tea party space of the Nguyen Dynasty has been recreated in the heart of Hue Imperial Citadel, introducing a poetic and promising new night-time tourism experience.

In the radiant dawn of the lagoon region, travelers from afar sip rich, flavorful coffee while enjoying the vast, beautiful scenery of rippling waters. This fresh experience has been developed into a tourist attraction, creating a unique highlight for visitors to Tam Giang – Cau Hai Lagoon.

A Nor community-based tourism village (Hong Kim Commune, A Luoi District) captivates visitors with its majestic natural beauty and vibrant local culture. The area is paving a new path for tourism that connects history, wellness, and traditional healing.

On the afternoon of April 7th, a representative from the Department of Tourism reported that, according to preliminary statistics, approximately 105.000 visitors came to explore and experience tourist destinations in Hue over the four-day holiday period from April 4th to April 7th, 2025.

To provide opportunities for students and visitors to explore and study natural resources and biodiversity through valuable collections of animals, plants, geological specimens, minerals, and marine organisms, the Central Coastal Nature Museum is now offering free guided tours and interactive experiences.

On the morning of March 29, “A Luoi Highland Spring Colors Festival” 2025 officially opened at the Communal House in the Ethnic Minority Culture Village of A Luoi District (Hong Thanh Commune). The event attracted a large number of ethnic minorities and tourists from both inside and outside the province to experience the unique cultural space of the mountainous region.

During two days from March 19 to 20, an Australian famtrip group visited, experienced, and surveyed tourism products in Hue City. This was an opportunity for the city's tourism sector to promote and showcase the unique tourist routes, destinations, and tourism products of the locality to the Australian tourist market.

On the morning of February 23, Hue College of Tourism in collaboration with the Youth Employment Service Center of Hue City held the program called the “Journey of Dream Experience” 2025.

The 5-star luxurious, trans-Viet tourist train arrived at Hue Railway Station on the morning of December 22, taking 7 international visitors to experience tourist destinations and relics in Hue Ancient Capital