Market analysis plays an important role in the work of tourism development. The results released from the analysis help the tourism sector and the businesses working in this field develop appropriate strategies, and create tourism products and services that closely match the market demand. This is an urgent requirement if Hue tourism wants to expand its market and reach effective tourist attractions.

The construction of Ring Road 3 will begin in September 2025, marking a major milestone in Hue City’s urban transportation infrastructure development strategy. Far more than a conventional road project, this route is seen as a catalyst for expanding urban space, creating strategic land reserves, attracting investment, and improving quality of life for local residents.

On the afternoon of July 23rd , the Department of Science and Technology held a conference to evaluate the results of a non-state budget funded science and technology project titled: “Researching, expanding, developing, and harnessing the medicinal value of Abelmoschus Sagittifolius (Bo Chinh Ginseng), a valuable Vietnamese medicinal herb, to create a health-oriented material-products-gift set linked with scientific and cultural research in Hue City”, led by SBC Hoang Gia Co., Ltd.

On the afternoon of June 19, Mr. Nguyen Thanh Binh, Standing Member of Hue Party Committee, Standing Vice Chairman of Hue City People’s Committee, held a working session with the Airports Corporation of Vietnam (ACV) to discuss cooperation on investment promotion and expanding air connectivity, contributing to effectively operate Terminal T2 of Phu Bai International Airport.

Beyond promoting regional cooperation, expanding connections and partnerships with localities across the country enhances the diversity of tourism products, strengthens the link between tours and routes, and improves the ability to attract tourists.

More than just creating a space to promote and support craft villages on-site and bring Hue’s specialties farther afield, the young founders of Dac san Kinh Do – Songcentre Hue (Imperial Specialties – Hue Living Center) brand also embed a story in each product and apply technology to production, with the aspiration to fulfill the mission of inheriting and renewing traditional crafts so that Hue’s craft village brands can take off and expand their markets.

On the afternoon of April 25th, the City Institute for Development Research, in collaboration with the Institute for Digital Transformation and Learning Resources of Hue University, held a conference aiming at promoting Hue’s cultural development and expanding the Hue Bookcase project across university and college libraries in the city.

Flowing through the center of Hue City, the Huong River, a heritage river, is one of the iconic symbols of Hue Ancient Capital. Visitors to Hue will surely be enchanted not only by the Huong River but also by the peaceful, tranquil, and vibrant beauty of the Dong Ba River, the An Cuu River, and the Ngu Ha River, etc. This is why Hue is known as the “city of rivers”. Associated with over 700 years of history in expanding and developing the land of Thuan Hoa - Phu Xuan, each of these rivers is not just a natural landscape, but also a historical and cultural witness to this land.

The beauty and extent of Hue’s coastline is undeniable. According to many economic experts, if Hue knows how to exploit and expand these spaces, it will significantly increase the state’s budget revenue.

On March 29th, Hue City Association of Diabetes & Endocrinology, in collaboration with Vietnam Association of Diabetes & Endocrinology, organized the 8th Ancient Capital Expanded Scientific Conference to update medical professionals on the latest advancements in treatment within this field.