On the afternoon of March 14th, at the Provincial People's Committee office, Vietnam Airlines signed a sponsorship agreement with the Organization Board of Hue Festival 2024, officially becoming the primary carrier for the event, with a sponsorship amounting to 1.2 billion Vietnamese dong.

Since 2022, the Hue Festival has been developed with a four-season orientation through a series of continuous events and festivals throughout the year, making the most of unique cultural - geographical - historical factors from royal festivals, folk festivals, religious festivals, etc.

On the morning of February 4th, at Trinh Cong Son Park, the People's Committee of Hue City organized the announcement ceremony for the ASEAN Clean Tourist City Awards 2024 and launched the Green Sunday event across the entire city.

On January 28, the Provincial Youth Activity Center organized a program to experience the traditional Lunar New Year of Vietnam and South Korea, with the theme "Connecting Spring - Peaceful Tet (Lunar New Year)". The event was attended by Mr. Nguyen Chi Tai, Member of the Standing Committee of the Provincial Party Committee, Head of the Provincial Party Committee's Commission for Mass Mobilization.

In 2023, Thua Thien Hue's artists were actively engaged in various cultural and artistic events in parallel with significant developments in the province's literature and arts.

The boat racing festival took place on the morning of December 31 on the Như Y River (at the community tourism site of Thanh Toan Tiled-roof Bridge). This is one of the highlights of the New Year 2024 celebrations and in response to the Four Seasons Festival organized by Thuy Thanh commune (Huong Thuy town).

With the theme "Cultural heritage with integration and development", Hue Festival 2024 will include consecutive activities taking place throughout the year. The event aims to honor and promote the unique values of Vietnamese culture in general and Hue culture in particular.

At 20:00 on December 31, 2023, the Hue Countdown - Happy New Year 2024 program will return at the intersection of Hung Vuong Street, Hue City, promising to bring the most eye-catching and exciting performances to audience of the Ancient Capital. The most anticipated star at this event is rapper Hieuthuhai.

On the afternoon of December 23rd, the University of Medicine and Pharmacy, Hue University in collaboration with the Vietnam-German Friendship Association in Thua Thien Hue province organized the event “Study abroad and Career orientation in the Federal Republic of Germany.”

On the morning of December 20th, the book launch event of “Tran Hoan - A talented cultural figure, artist, and distinguished soldier” was organized by Thuan Hoa Publishing House. The book, co-produced by Thuan Hoa Publishing House and the musician’s family, is published to commemorate the 20th anniversary of Tran Hoan's passing over and to commemorate the 95th anniversary of his birth.