In the context of the global economy shifting toward sustainable development, businesses in Thua Thien Hue are constantly innovating to keep pace with the times. More and more consumers are paying attention to products made with sustainable and environmentally friendly processes. This motivates businesses in the province to establish themselves on the national and international economic map.

On the afternoon of October 10, the Provincial People’s Committee had a meeting with businesses to celebrate Vietnamese Entrepreneurs' Day. The event was chaired by the Chairman of the Provincial People’s Committee Nguyen Van Phuong, and it also had the participation of leaders from related departments, industries, and units, as well as nearly 300 local businesses.

On October 9th, the Department of Planning and Investment held a working session with the delegation from the Vietnam Business Association in Japan (VJBA) to explore investment opportunities in Thua Thien Hue.

On October 5th, the Vietnam Digital Media Association and VietTimes e-magazine held the Vietnam Digital Awards 2024 ceremony in Hanoi. Hue Monuments Conservation Center (HMCC) was honored in the category of Outstanding digital transformation by public service and business units with its solution “Applying digital technology to conserve and promote the values of Hue’s heritage.”

On the evening of October 5th, the Young Entrepreneurs Association of Thua Thien Hue Province organized the “Entrepreneur Gala Dinner,” attracting the participation of nearly 100 businesses from across the province.

On the morning of October 4, the Vietnam Chamber of Commerce and Industry (VCCI) in collaboration with the Department of Planning and Investment and the Provincial Business Association held a conference titled “Building and developing a new generation of entrepreneurs”.

During 2 days, from September 18 to 19, about 70 travel businesses and travel associations nationwide came to Hue to participate in the Hue famtrip program titled “Ancient Capital – New Experiences season 3” to visit, survey, and assess the tours and tourism destinations in Hue.

On the afternoon of August 15, the Enterprise Development Foundation - Vietnam Chamber of Commerce and Industry (VCCI), and the Provincial Business Association, in collaboration with Vietnam Anti-Counterfeiting Technology Joint Stock Company (ACTIV), organized a workshop on “Traceability: Intellectual property protection for enterprises and key products of Thua Thien Hue Province”.

After more than four years of implementation, the project “Hue – The Capital of Ao Dai Vietnam” has more or less received the attention and positive response of the public through many activities and events. Besides, there have been policies that create favourable conditions for businesses operating in the tailoring industry, as well as encourage people to wear ao dai on important occasions and events, which has popularised the image of ao dai.

The “Romantic features in the ancient village”painting contest, organized by the project supportingViet Nam’s social impact business ecosystemin response to COVID-19 (ISEE-COVID) in collaboration with the Department of Planning and Investment, is currently running from June 30th to July 13th, 2024, at Phuoc Tich ancient village, Phong Hoa commune, Phong Dien district.