This year’s National Day holiday lasts four days, and many tourists have chosen Hue as their destination to explore, discover, and experience. The lively atmosphere at local attractions and tourist sites has left unforgettable impressions on visitors from near and far.

A friend of mine just came from the Southeastern region to visit Hue. After a day visiting various destinations, from the Imperial Citadel to the tombs of Emperors Gia Long and Minh Mang, then heading to the Van Thanh - Vo Thanh temples and Thien Mu Pagoda, my friend warmly remarked: “In Hue, wherever you go, you can see the Huong River. Now I understand why people here are so gentle and friendly. In this scene, by this river, it’s hard even to get upset!”.

Alongside public museum institutions, the system of private museums in Hue is considered a highlight in promoting cultural and heritage values and has become an attractive destination on the tourism map. However, the establishment of tours still depends on each museum’s own approach.

With dozens of specially designed programs fixed to each age group, combining experiencing hands-on activities, historical storytelling, and royal court games, the heritage education initiative at Hue Museum of Royal Antiquities has become a popular experiential learning destination for thousands of students.

Beyond distant vacations and familiar destinations, museums have become a favored choice for many parents making to offer their children a relaxing yet enriching space for discovery and learning, fostering a deeper appreciation for culture and history.

According to VNA (Vietnam News Agency) reporters in Sydney, Australia’s Sky News recently published an article stating that when Australian travelers seek “meaningful cultural adventures”, Vietnam tops their list, as tourism in this Southeast Asian country offers high quality at a lower cost compared to any other popular destination.

The rich cultural heritage of Hue which closely ties to tradition, religion, and spiritual beliefs serves as an important foundation for the development of spiritual cultural tourism products, adding diversity to the destination and uniqueness to the visitor experience.

Hue is positioning itself as a green tourism destination. However, building and sustaining this brand requires more than just slogans or movements; it demands unity and responsibility from all stakeholders.

In addition to other potential markets, the tourism sector of the ancient capital is intensifying efforts in promotion, branding, and positioning Hue in European countries. Through a variety of unique programs and activities, Hue’s tourism industry hopes to see strong growth in visitor numbers from this key market in the near future.

“The beaches in Hue are well-known as some of the most interesting destinations that you shouldn’t miss when visiting the ancient capital. Their beauty can be summed up in three words: “fascinating the soul”.