Rolling out solutions to promote the bundling of tourism products into packages, linking tourism activities with the promotion and consumption of OCOP products and local specialties, while also aligning with the preservation and promotion of cultural heritage values, is among the key tasks that the Prime Minister has requested the tourism sector to prioritize following the Lunar New Year holiday.

Artisan of lacquer and gilding Bui Van Trinh has recently been honored with the title of Meritorious Artisan, awarded by the President, marking more than thirty-five years of dedication to preserving national cultural heritage in the field of handicrafts. Yet, for him, the greatest joy has always been the moment of contemplating a completed work, shimmering with lacquer and gold under his own hands.

With the exhibition themed “Hue's intangible cultural heritage - Inspiring creativity and development”, Hue City Museum of History showcased the cultural beauty and artistic essence of the Ancient Capital to domestic friends.

Lacquer art is not only the pride of the nation’s fine arts, but also an invaluable cultural heritage. This assertion was emphasized by many experts at the seminar “The journey of Vietnamese lacquer from heritage to the future (1930 - 2030)”.

In the cultural life of Hue, tea is not simply a beverage but a way of living imbued with ceremonial depth and aesthetic, intertwined with social conduct, the unhurried rhythm of life, and the quiet composure of the people of this ancient imperial city. The art of drinking tea in Hue, therefore, reflects not only the taste of appreciation but also cultural refinement, a philosophy of life, and the lifestyle of a city that once served as the nation’s political and cultural center.

Now in its fifth year, Hue has been hosting the Four Seasons Festival (Spring, Summer, Autumn, Winter). Instead of concentrating activities within a few peak days as in the past, the Hue Four Seasons Festival is implemented under a new model, featuring a continuous series of cultural, artistic and tourism events throughout the year to honor heritage, promote tourism and create new experiences for visitors.

Amid the rhythm of modern life, as fashion becomes increasingly diverse and is constantly changing, the traditional ao-dai continues to remain a lasting presence in the lives of women in the former imperial capital. In Hue, the graceful image of women’s association members wearing Ao-dai is not only a symbol of beauty but also a way of preserving and spreading the traditional cultural values of their homeland.

Within the cultural complex of Hue, if the system of palaces and royal tombs defines the face of an Imperial capital, the villages along the lagoon and coastline preserve the depth of community life. There, heritage does not lie dormant in the past but lives on in every festival season, every daily custom, and every belief tied to the natural environment. The Cau Ngu Festival of Thai Duong village, held once every three years in January at the Thuan An seaport, is precisely such a heritage - a vibrant cultural practice where community memory, maritime knowledge, and the will to survive have woven together into an enduring whole across hundreds of years.

Viewed from the realities of conserving and promoting cultural heritage, successive generations at the Hue Monuments Conservation Center have continually wrestled with a question: how can heritage be more than merely “preserved”…

Kim Tra Ward Culinary Festival took place over 2 days, March 9 and 10, at the Exhibition House of the National Intangible Cultural Heritage “Van Cu Rice Noodle Craft” (Van Cu - Nam Thanh residential area), drawing the participation of a large number of residents and visitors.