November 24th has been officially designated Vietnam Culture Day by the Politburo. For Hue, one of Vietnam’s leading cultural and heritage cities, the occasion carries even greater significance. It also offers people from all walks of life an opportunity to engage with and gain a deeper understanding of the cultural values passed down by previous generations.

Once abandoned and severely deteriorated, several heritage sites in Hue have been ‘brought back to life’. Beyond helping preserve the values associated with their original owners and local communities, these structures have become cultural spaces, contributing to the character and identity of Hue heritage city.

On the afternoon of October 20th, Hue City Department of Culture, Sports and Tourism and the City Border Guard Command signed a cooperation program for the 2026-2030 period. The program aims to improve the effectiveness of cultural, sports, tourism, information, communications and external information activities in border and coastal areas, while supporting efforts to safeguard territorial sovereignty and national border security.

On the morning of September 27, the Hoa Chau Ward People’s Committee held a ceremony to launch the 2026 ‘Ru Cha - Colors of Autumn’ photo contest. The contest aims to promote Ru Cha’s ecological and cultural beauty, community life, and tourism potential.

In the rhythm of modern life, cyclos still roll through streets, preserving the distinctive charm of gentle Hue and remaining tied to the experiences of visitors who come here. However, cyclos still serve primarily as a means of transportation, with little integration of diverse cultural experiences that could help create a distinctive offering for the Ancient Capital’s tourism.

Hue Today Issue No. 473 brings readers a wide range of notable stories covering politics, the economy, culture, and social welfare, with in-depth features highlighting Hue City's efforts to attract investment, promote its cultural heritage, expand urban space, and improve residents' quality of life.

Nicholas Cornet’s photobook, named ‘Vietnamese Pagodas’, was recently republished. It invites viewers to connect with the emotion of a cultural space deeply rooted in the spiritual life of the Vietnamese people.

Amid the rapidly changing pace of modern life, in the ethnic minority communities of Hue City, traditional culture continues to be quietly revived and preserved. This is part of an ongoing effort to restore the distinctive cultural values of the Bru–Van Kieu people.

Thanks to the application of artificial intelligence (AI), many of Hue’s heritage values are being retold by young people in an entirely new “language”. Historic structures and symbolic cultural icons, long associated with an atmosphere of antiquity and quiet elegance, are now being brought to life through digital creations, contributing to taking Hue Ancient Capital’s image closer to young audiences.

The culture and way of life in the highlands possess a unique charm. This appeal comes not only from the distinct customs, cuisine, and lifestyle, but also from the unique stories of the mountains and forests preserved by ethnic minority communities, as well as their cultural identities passed down through generations.