The rich cultural heritage of Hue which closely ties to tradition, religion, and spiritual beliefs serves as an important foundation for the development of spiritual cultural tourism products, adding diversity to the destination and uniqueness to the visitor experience.

On the afternoon of May 15, at the Hue City People’s Committee headquarters, a sponsorship signing ceremony took place between the Organizing Committee of Hue Festival 2025 and the Bank for Investment and Development of Vietnam (BIDV), marking BIDV’s collaboration in key cultural and tourism events during the National Tourism Year in Hue.

Hue traditional music is a unique cultural heritage. In the face of rapid technological development and shifting public tastes, efforts to preserve and promote the value of this heritage are facing numerous challenges. In this context, Blockchain has emerged as a pioneering solution, helping to preserve and promote Hue traditional music sustainably and creatively.

The academic exchange activities between the Faculty of Environment, University of Sciences, Hue University, and international students have created many meaningful experiences, spreading the spirit of sustainable development and cultural connection.

On the afternoon of April 25th, the City Institute for Development Research, in collaboration with the Institute for Digital Transformation and Learning Resources of Hue University, held a conference aiming at promoting Hue’s cultural development and expanding the Hue Bookcase project across university and college libraries in the city.

With the aim of contributing to the development of national-scale cultural events, Scavi and Corèle, members of the B'Lao Group (France), are honored to become the swimwear sponsors for the Miss Vietnam 2024 pageant.

On April 21st, a delegation from Ministry of Culture, Sports and Tourism held a working session with Hue Monuments Conservation Center (HMCC) to discuss the National Target Program for Cultural Development.

On April 2nd, Hue Monuments Conservation Center held a working session with Ms. Sarah Hooper, the Australian Consul General in Ho Chi Minh City, opening up new opportunities for collaboration in heritage conservation, cultural exchange, and sustainable tourism development between Hue and Australia.

Hue City, a distinctive heritage urban area of Vietnam, is gradually transforming its historical and cultural values into economic drivers, creating a sustainable development model that preserves and promotes heritage values.

Hue becoming a centrally-governed municipality not only presents an opportunity for urban transformation, but also contributes to the comprehensive development of its economy and society, ensuring better implementation of the task of preserving and promoting Hue's heritage values ​​and cultural identity. However, alongside these opportunities, there are intertwined challenges that force Hue to have strategies, development mechanisms and continuous innovation.