On the afternoon of March 12th, the Swiss Tourism for Sustainable Development Project in Vietnam officially signed a memorandum of understanding (MOU) with two leading tourism training institutions in central Vietnam: the School of Hospitality and Tourism - Hue University and Hue Tourism College. Attending the signing ceremony was Member of the Standing Committee of the City Party Committee and Standing Vice Chairman of the Hue City People's Committee, Mr. Nguyen Thanh Binh.

On the afternoon of March 10, Mr. Nguyen Khac Toan, Member of the Party Central Committee, Deputy Secretary of the City Party Committee, and Chairman of Hue City People’s Committee, chaired a meeting with relevant departments, sectors, and units to review reports and provide feedback on night-time economic development projects in the area.

After Binh Ngo Lunar New Year 2026, Hue City has not only recorded impressive growth figures in its tourism sector but more importantly, a new approach is gradually taking shape: development rooted in cultural identity, organized with modern thinking, and placing the community at the center.

On the morning of March 6, the Department of Industry and Trade coordinated with the Institution for Strategy and Policy Studies under the Ministry of Industry and Trade, organized a workshop to solicit feedback from central and local departments, agencies, experts, and businesses. The consultation was held to complete the Project on Industrial Development of Hue City for the 2025-2030 period, with a vision toward 2045.

On the afternoon of March 6, Hue Tourism College (under the Ministry of Culture, Sports, and Tourism) held a conference on career guidance and enrollment for 2026. Attending the event were representatives of state management agencies, 51 high schools and secondary schools, as well as businesses and organizations involved in training and human resource development.

Amid the complex developments of the Nipah virus outbreak, on the morning of February 24th, when the international cruise ship Adora Mediterranea docked at Chan May Port, the international health quarantine force under Hue Center for Disease Control (CDC Hue) implemented monitoring and inspection procedures to ensure epidemic prevention and control.

On the morning of February 23, the Standing Committee of the City Party Committee held a conference to evaluate the situation before, during, and after the Lunar New Year of the Horse 2026; and to review adjustments of Hue City’s Master Plan for the 2021 - 2030 period, with a vision to 2050, to meet the development requirements in the new phase.

Ask the people of Hue what flower they love most, and most will likely answer: the apricot blossom. To put it more formally, “hoang mai” - yellow apricot, without a doubt. Don’t believe it? Come to Hue and see for yourself! There’s a whole movement called “Yellow apricot blossom in front of the entrance”; a completed research project on “Conservation and development of Hue’s yellow apricot variety (Hue’s Hoang mai)”; a scientific conference on developing Hue’s Hoang mai into a key local product, aimed at successfully realizing the project to build Thua Thien Hue province (now Hue City) into Vietnam’s yellow apricot homeland. My friend, journalist Minh Tu, even published a book called “In front of the house stands a yellow apricot tree”, which sold out instantly, was reprinted, and translated into foreign languages to great acclaim.

On February 13th, Mr. Nguyen Khac Toan, Member of the Party Central Committee, Deputy Secretary of the Hue City Party Committee, and Chairman of the Hue City People’s Committee, conducted a field survey and inspection of inland waterway tourism routes to assess their current status, development potential, and prospects for investment in tourism products and services.

“Thuan Hoa is a local publishing house, but not merely a local one, as Hue is a long-established historical and cultural center of the country and is also the one being internationally recognized. Therefore, from the very beginning, the publishing house has strived to produce works worthy of the historic land of Thuan Hoa,” Dr. Nguyen Duy To, Director of Thuan Hoa Publishing House, quoted the late journalist Hoang Tung, former Secretary of the Party Central Committee, when addressing the functions and development orientation of Thuan Hoa Publishing House at a friendly gathering marking its 45th anniversary (1981-2026), held on the morning of February 10.