For a long time, tourism in Hue has largely relied on cultural and heritage assets, resulting in short visitor stays, relatively low spending levels, and limited value creation. As tourism trends shift strongly toward resort-based, experiential, and sports-oriented travel, developing marine tourism, especially coastal resort tourism, is not only a new direction but also a necessity for restructuring the visitor market toward higher-spending segments.

On the afternoon of April 7, a Memorandum of Understanding (MoU) signing ceremony was held at the City People's Committee Office between Hue City People's Committee and the Pacific Construction Group (China), marking a new phase of cooperation in attracting investment and developing urban infrastructure.

As heritage cities around the world search for sustainable development models, the concept of a “living museum city” is emerging as a direction many localities aspire to. With its distinctive cultural heritage and unique identity, Hue has every potential to become a typical example of this model.

On April 4, Mr. Ho Cong Hai, Co-General Director in charge of production, R&D, and development at Kim Long Motor, announced that Kim Long Motor Company has signed a cooperation agreement with Kijsetthi Mobility (Thailand) to distribute bus models in the Thai market.

The City People's Committee has recently issued Plan No. 188/KH-UBND, dated April 2, 2026 on the development of eco-tourism and community-based tourism for the 2026 - 2027 period.

On the afternoon of April 2nd, at the regular March meeting, Central Party Committee member, Standing Deputy Secretary of the City Party Committee, and Chairman of the City People’s Committee Nguyen Khac Toan emphasized that every policy decision must lay the foundation for long-term development. He also called for the entire system to implement solutions decisively and in a coordinated manner, striving to achieve double-digit growth in 2026.

On the morning of March 29th, in Thuan Hoa ward, Hue City, Van Phu Real Estate Development Joint Stock Company (project developer) and Union Success Vietnam Joint Stock Company (investor) held the groundbreaking ceremony for the Vlasta Premier - Phu Hoi Project (technical infrastructure component).

The Phui (“Freestyle”) Hue Gala (Phui Hue Awards) 2025 took place on the afternoon of March 28th at Hue Industrial College. The event was jointly organized by Twin Media and Co Do Media to honor outstanding individuals and teams who contributed to the vibrant development of grassroots football in Hue City over the past year.

On the morning of March 25th, the Office of Hue City People’s Committee announced that, as part of the Prime Minister Pham Minh Chinh’s official visit to the Russian Federation in Moscow, Mr. Nguyen Thanh Binh, Member of the Standing Committee of the City Party Committee and Permanent Vice Chairman of Hue City People’s Committee, held a working session with the Russian Federation Tourism Association to promote cooperation and tourism development between Hue City and Russia.

On March 23, the City People's Committee held a working session with the Luxembourg Development Cooperation Agency (LuxDev) to discuss technical infrastructure projects, funded by the Green Climate Fund (GCF) and the Government of Luxembourg.