Developing Hue-tuong in association with unlocking tourism potential offers a promising path to safeguarding one of Vietnam’s most distinctive intangible cultural heritage traditions while contributing to the growth of the local tourism economy.

Hue Today, Issue No. 480 features numerous outstanding news items, including monitoring the quality of delayed construction projects, warnings about online scams targeting young people, a veteran setting a role model in economic development, efforts to take Hue Tuong closer to visitors, and tribute activities for families of revolutionary contributors in observance of War Invalids and Martyrs’ Day…

If the past 5 years were a period of building a ‘data reservoir’, the next 5 years will be a time of forming a ‘data power plant’, where data is not only stored, but also harnessed to create new values. This also requires management agencies to shift from a mindset of managing data to the one of exploiting and promoting its values, bringing heritage closer to the public while opening new opportunities for economic development based on heritage.

On the morning of July 19th, the People's Committee of An Cuu Ward officially launched the “Digital Community Center” model, bringing digital transformation closer to residents and supporting the development of a digital society at the grassroots level.

On July 11th, Vietnam's Ministry of Health, in coordination with Hue City People's Committee, Hue Central Hospital, and the Central Committee of the Vietnam Young Physicians Association, organized a free health screening program for more than 1.000 residents in Binh Dien and Khe Tre communes. The initiative aims to bring high-quality healthcare services closer to local communities, strengthen primary healthcare, and advance the goal of comprehensive health management for the entire population.

On June 21, the University of Economics, Hue University, hosted a Student Scientific Research Conference for the 2025-2026 academic year.

Workshops such as pottery making, picture coloring, and “healing”-themed cafés (spaces designed to promote relaxation and emotional well-being) have become increasingly common in Hue in recent years. This trend reflects young people's growing desire to achieve mental balance amid academic and work-related pressures, as well as a lifestyle closely tied to social media. Beginning as an emotional concept, “healing” has gradually given rise to a distinct service market targeting young customers in Hue.

Thanks to the application of artificial intelligence (AI), many of Hue’s heritage values are being retold by young people in an entirely new “language”. Historic structures and symbolic cultural icons, long associated with an atmosphere of antiquity and quiet elegance, are now being brought to life through digital creations, contributing to taking Hue Ancient Capital’s image closer to young audiences.

The people of Hue, no one knows exactly since when, but on the full moon (15th day) and the first day of each lunar month, many eateries close, and quite a few meat and fish stalls at the market also stop selling. Many places that normally serve meat-based dishes switch to vegetarian food instead.

In the familiar space of schools, tuong - a traditional stage art form once thought to be “hard to approach” for young people - is being brought to life through hands-on experiences. Through makeup sessions, lessons, and opportunities to explore and feel the values of tuong firsthand, this approach is helping younger generations grow closer to cultural heritage and creating new ways to incorporate traditional culture into schools.