If the past 5 years were a period of building a ‘data reservoir’, the next 5 years will be a time of forming a ‘data power plant’, where data is not only stored, but also harnessed to create new values. This also requires management agencies to shift from a mindset of managing data to the one of exploiting and promoting its values, bringing heritage closer to the public while opening new opportunities for economic development based on heritage.

On the morning of July 19th, the People's Committee of An Cuu Ward officially launched the “Digital Community Center” model, bringing digital transformation closer to residents and supporting the development of a digital society at the grassroots level.

On July 11th, Vietnam's Ministry of Health, in coordination with Hue City People's Committee, Hue Central Hospital, and the Central Committee of the Vietnam Young Physicians Association, organized a free health screening program for more than 1.000 residents in Binh Dien and Khe Tre communes. The initiative aims to bring high-quality healthcare services closer to local communities, strengthen primary healthcare, and advance the goal of comprehensive health management for the entire population.

On June 21, the University of Economics, Hue University, hosted a Student Scientific Research Conference for the 2025-2026 academic year.

Workshops such as pottery making, picture coloring, and “healing”-themed cafés (spaces designed to promote relaxation and emotional well-being) have become increasingly common in Hue in recent years. This trend reflects young people's growing desire to achieve mental balance amid academic and work-related pressures, as well as a lifestyle closely tied to social media. Beginning as an emotional concept, “healing” has gradually given rise to a distinct service market targeting young customers in Hue.

Thanks to the application of artificial intelligence (AI), many of Hue’s heritage values are being retold by young people in an entirely new “language”. Historic structures and symbolic cultural icons, long associated with an atmosphere of antiquity and quiet elegance, are now being brought to life through digital creations, contributing to taking Hue Ancient Capital’s image closer to young audiences.

The people of Hue, no one knows exactly since when, but on the full moon (15th day) and the first day of each lunar month, many eateries close, and quite a few meat and fish stalls at the market also stop selling. Many places that normally serve meat-based dishes switch to vegetarian food instead.

In the familiar space of schools, tuong - a traditional stage art form once thought to be “hard to approach” for young people - is being brought to life through hands-on experiences. Through makeup sessions, lessons, and opportunities to explore and feel the values of tuong firsthand, this approach is helping younger generations grow closer to cultural heritage and creating new ways to incorporate traditional culture into schools.

On the afternoon of March 7, the art photography exhibition themed “Perspectives on heritage” offered the public an emotionally rich artistic space, featuring 90 works by photographers from Hanoi, Hue, and Ho Chi Minh City. The event is part of a literature and arts exchange program closely following the traditional relationship of “Hanoi - Hue - Saigon”, which has been maintained since 2023.

In the context of a heritage city that is gradually affirming its position as a distinctive cultural center of the country, the development of reading culture in Hue is no longer a purely promotional issue. Instead, it has become a strategic matter, closely associated with human quality, endogenous strength, and the city’s vision for sustainable development.