In its development strategy, Thua Thien Hue aims to attract luxury tourists who have high spending. This orientation is suitable for the ancient capital of Hue - a destination of rich culture.

Along with the investment in completing traffic infrastructure, lighting system and public utilities, Hue City has recently prioritized the resources to allocate investment capital to upgrade and restore communal houses, in order to contribute to the conservation and restoration of relics in the area.

On the occasion of the Lunar New Year of the Cat 2023, Hue Monuments Conservation Center organizes various cultural and artistic activities at Hue Imperial Citadel to introduce to visitors the special and unique features of the Ancient Capital’s culture on the old days and create vibrant atmosphere for the heritage area.

The Lunar New Year, which marks the beginning of a new year, is one of the peak seasons of tourism. Therefore, the ancient capital tourism industry deploys many services to best serve tourists.

On January 16, Silver Spirit cruise ship docked at Chan May port for the first time in 2023, bringing nearly 200 tourists to visit and experience tourism in Hue Ancient Capital.

Hue Ancient Capital is not only well-known for its tranquil beauty with antique temples and mossy ramparts, but also famous for the peaceful and cozy feeling of the simple countryside and simple-hearted people.

On January 4, the “Xuan Hong” (“Red Spring”) blood donation and organ donation registration festival was co-organized by the Hue Regional Blood Transfusion Center, the Medical Training Center, the Human Organ Transplantation center, the Ho Chi Minh Communist Youth Union of Hue Central Hospital, the Provincial Red Cross, the Blood Bank Club of the Ancient Capital, and the Blood Bank Club of Hue University of Medicine and Pharmacy.

That is the desire of Mr. Phan Thanh Hai - Director of the Department of Culture and Sports when talking about the revival of Ao dai at the scientific conference "Promoting the value of the Nguyen Dynasty Ao dai in contemporary life, promoting Hue to become the capital of Ao dai Vietnam" which took place on the afternoon of December 22.

The writing contest "Hue - the Capital of Gastronomy" with 2 phases aims to promote and preserve the beauty of Vietnamese culinary culture in general and Hue cuisine in particular.

Anyone who has been to Hue has felt that the weather in Hue is as erratic as a girl. However, the sound of rain still holds memories, bringing deep emotions to people's hearts.