On the afternoon of July 30, Hue Business Association convened the 10th Executive Committee meeting of its fourth tenure (2022–2027) to review its performance during the first half of the year and set key priorities for the remaining months of 2026.

“Hue City is committed to standing alongside businesses by fostering a transparent, convenient, and stable investment environment, while promptly addressing challenges and obstacles so that investors can confidently establish a long-term presence in the city”. That was the message delivered by Mr. Nguyen Dinh Trung, Member of the Party Central Committee, Secretary of Hue City Party Committee, and Head of the city's National Assembly Delegation, at an investment promotion discussion between Hue City and Chinese enterprises held on the afternoon of July 29th.

On the afternoon of July 28, Hue Department of Science and Technology held a conference to launch, introduce and provide guidance on the 2026 enterprise innovation survey. The event attracted nearly 100 businesses, along with representatives from relevant agencies and organizations.

Green transition requires businesses to accept higher upfront costs and change the way they operate. This has led many to ask: “What do we gain in return?” In reality, however, those initial investments can translate into stronger competitive advantages, greater brand value, and access to higher-quality customer segments.

A business-friendly investment climate, coupled with the city government's strong commitment to supporting enterprises, is becoming a key driver in attracting investors to choose Hue as a long-term investment destination.

On the morning of July 11, Hue City People’s Committee launched the first Promotional Sales Month in 2026 at Kim Dong Park (Ha Noi St., Thuan Hoa Ward.)

According to the Center for Investment, Trade and Business Support, Hue City People’s Committee has approved the investment policy for a project to plant large-timber forests combined with growing medicinal herbs under the forest canopy in Binh Dien Commune.

On the morning of June 29, the 2026 professional training course for swimming and diving lifeguards officially kicked off at Hue City Sports Center, drawing nearly 100 participants, including officials and employees from agencies, organizations, and businesses across Hue.

After graduating with a law degree and working in Hanoi for some time, Ho Thuong Liu (born in 1993) decided to return to A Luoi 1 Commune to start his own business. Drawing on the A Lin Stream that was part of his childhood, he developed a community-based tourism model centered on stilt houses, local cuisine, and the cultural traditions of the Bru - Van Kieu people. From a once-pristine and lesser-known destination, A Lin Stream has gradually attracted visitors, contributing to the livelihoods of local residents in the highlands.

On the afternoon of June 13, the Hue City People’s Committee Office announced that, as part of an official visit to Hungary, a delegation from Hue City led by Nguyen Khac Toan, Member of the Party Central Committee, Deputy Secretary of the City Party Committee, and Chairman of Hue City People’s Committee, carried out a working session with the Vietnamese Embassy in Hungary and met with the Vietnamese community and overseas Vietnamese businesses to promote cooperation, attract investment, and expand foreign relations. ​