After the historic flooding season in late October 2025, while various areas were still deeply submerged in water, thousands of workers had to temporarily stop working, businesses in Hue City promptly stepped in to share the burden, from providing cash support, salary advances, and safe accommodations to help workers overcome difficulties and quickly stabilize production.

In response to the severe damage caused by prolonged flooding from October 27 to 30, 2025, which deeply inundated many areas and seriously affected the lives of thousands of workers in Hue City, numerous businesses across the area have promptly implemented support measures to help employees stabilize their lives as soon as possible.

On the afternoon of October 30, Deputy Secretary of Hue City Party Committee, Vice Chairman of Hue City People’s Committee Nguyen Chi Tai, together with Standing Committee member and Chairwoman of Vietnam Fatherland Front Committee of Hue City Nguyen Thi Ai Van, received donations from agencies, units, businesses, and organizations to support the city’s recovery efforts following recent floods.

On May 9, the Center for Investment Promotion, Trade, and Business Support announced that the city will organize a trade connection conference between businesses of Hue City and distributors in Ho Chi Minh City from May 23 to 25, 2025.

From May 4 to 13, Vietnam National Authority of Tourism (Ministry of Culture, Sports and Tourism) is coordinating with the People's Committee of Hue City, Tourism Development Support Fund, Vietnam Airlines, and partners to organize a program introducing Vietnamese tourism, traditional craft villages, and cuisine, and connecting businesses on the occasion of the National Tourism Year - Hue 2025 in three European countries, including Italy, Switzerland, and France.

According to the information from the Center for Trade Investment and Promotion, and Business Support, the center is accompanying the launch of the Kinh Do Specialty Cultural and Culinary Experience Complex at the Song Centre Hue.

The trade connection program between enterprises, cooperatives, and production and business establishments in Hue City with Central Retail Vietnam Group was organized by the City's Center for Trade Investment Promotion and Enterprise Support on the afternoon of March 31.

Although it has been officially operational for less than six months, the Provincial Trade and Investment Promotion, and Business Support Center (now under Hue centrally-governed municipality), with predetermined functions and missions, has made significant contributions to supporting businesses in trade promotion and resolving various challenges and obstacles.

Favorable international market dynamics and supportive policies for businesses in the import-export sector have created unique advantages for Hue enterprises, boosting their performance in this field.

The application of Artificial Intelligence (AI) to develop TikTok sales channels and brand building was the content of a training program organized by the Provincial Investment Promotion and Business Support Center on December 20 to 21. The event attracted nearly 70 businesses.