A business-friendly investment climate, coupled with the city government's strong commitment to supporting enterprises, is becoming a key driver in attracting investors to choose Hue as a long-term investment destination.

According to the Center for Investment, Trade and Business Support, Hue City People’s Committee has approved the investment policy for a project to plant large-timber forests combined with growing medicinal herbs under the forest canopy in Binh Dien Commune.

On June 4, a delegation from Hue City, led by Mr. Tran Huu Thuy Giang, Vice Chairman of Hue City People’s Committee, had a conference to meet with Chinese tourism businesses and investors in Beijing, China. The delegation also had the participation of representatives from Hue City Department of Tourism and Hue Center for Investment Promotion, Trade, and Enterprise Support.

Alongside activities that support and accompany businesses and investors in accessing project information and related procedures, Hue City also places emphasis on signing memoranda of understanding (MoUs) and strategic cooperation agreements with major investors to build a foundation for long-term engagement between the government and investors.

On March 12, the City Tax Department and Saigon Thuong Tin Commercial Joint Stock Bank (Sacombank) - Hue Branch signed a cooperation agreement to jointly provide guidance on tax policies aimed at supporting household businesses in their digital transformation.

Alongside business support policies from the Central Government, Hue City has also introduced tailored, distinctive support mechanisms to spur business development, aiming to have around 12,000 businesses operating stably by 2030.

Along with social welfare activities, banks in the area have been surveying the damage sustained by customers affected by floods. Based on this, they proposed timely support measures to help residents and businesses overcome difficulties.

On November 19th, leaders of Vietnam Fatherland Front Committee of Hue City received donations from representatives of Mitani Sangyo Group, who visited Hue City and presented 200 million VND to support Hue people in recovering from the recent flood.

The working delegation of the Vietnam National Oil and Gas Group (Petrovietnam), led by Mr. Le Manh Hung, Party Committee Secretary and Chairman of the Members’ Council of the Group, visited and presented 5 billion VND in support to help the people of Hue City overcome the consequences of natural disasters.

After the historic flooding season in late October 2025, while various areas were still deeply submerged in water, thousands of workers had to temporarily stop working, businesses in Hue City promptly stepped in to share the burden, from providing cash support, salary advances, and safe accommodations to help workers overcome difficulties and quickly stabilize production.