While the morning mist still lingers over the streets, Hue’s flower market is already awake before dawn. At the market along Ngo Kha Street in Phu Xuan Ward, near the wholesale market, warm yellow lights spill over bundles of flowers still in bud. The sharp revving of motorbikes, vendors calling out to one another, and brisk bargaining create a unique rhythm of the final days of the lunar year.

From February 7th to March 8th, 2026 (from the 20th day of the twelfth lunar month of the Year of the Snake to the 20th day of the first lunar month of the Year of the Horse), all bus terminals in Hue City enter their peak period to meet the surge in travel demand during the Lunar New Year (Tet).

On the morning of February 11, Hue Central Hospital organized the “Compassion Bus” program, providing transportation support for underprivileged patients undergoing treatment at the hospital to return home and celebrate the Lunar New Year with their families.

In the days leading up to the Tet, the schoolyard of Tran Hung Dao Secondary School (A Luoi 3 Commune, Hue City) became vibrant and warm as teachers and students joined hands to organize a Traditional Tet Experience Day.

The “Compassionate Bus” program, which brings students with disadvantaged backgrounds home for Tet, has become a humanitarian activity of member institutions of Hue University, giving young people the opportunity to reunite with their families during the spring holidays.

Preparing for the flower season of Lunar New Year of the Horse 2026, flower growers across the city are staying close to their fields, busily tending their plants to ensure timely supply for the market.

While not as large-scale or bustling as many famous flower villages in the North and the South such as Sa Dec (Dong Thap), Cai Mon (Vinh Long), Nhat Tan, Tay Tuu (Hanoi), or Thai Phien (Lam Dong)…, the flower villages supplying Tet flowers in Hue remain vibrant and deeply imbued with local cultural identity.

Alongside business support policies from the Central Government, Hue City has also introduced tailored, distinctive support mechanisms to spur business development, aiming to have around 12,000 businesses operating stably by 2030.

On January 29 and 31, the tourism sector of Hue and Quang Tri organized a program to introduce their local tourism and promote the opening of direct air routes in Seoul (Jan 29) and Busan (Jan 31), the Republic of Korea (RoK).

On the morning of January 28, Vietnam Fatherland Front Committee of Hue City, in coordination with the Military Business Association and several military units, including the Department of Finance, Corps 15, and Factory Z113, organized a Tet gift-giving program for policy beneficiary families, poor and near-poor households, and those in difficult circumstances across the city on the occasion of the 2026 Binh Ngo Lunar New Year.