It is not even the end of the sixth lunar month, but I have already heard elderly men in my neighborhood enthusiastically asking one another how the upcoming Autumn offering ceremony will be organized at the village communal house, and whether the heads of the clans have made plans to meet yet. It may seem strange that amid the bustle of city life, these elderly men are passionately talking about village affairs. The village communal house is not far away either, just a few dozen meters from my house. “The city also began with villages. Preserving the roots of the village means preserving its culture for future generations. You young people should remember that,” they would tell me whenever I asked.

On the afternoon of August 7, Vice Chairman of the City People’s Committee Tran Huu Thuy Giang, together with representatives of departments and agencies, had a meeting and working session with a delegation of South Korean businesses led by Ms. Greene Heather, Visiting Professor and Chief Consulting Expert at Hue Central Hospital.

From early morning, Thuan An Beach in Hue city is already bustling with swimmers, joggers, children playing on the sand and visitors taking photos. More than just a beach destination, it is also a place where local life unfolds, with leisure activities, seafood trading and beachside services coming together to create the unique rhythm of a coastal community at sunrise.

On the afternoon of July 30, Hue Business Association convened the 10th Executive Committee meeting of its fourth tenure (2022–2027) to review its performance during the first half of the year and set key priorities for the remaining months of 2026.

“Hue City is committed to standing alongside businesses by fostering a transparent, convenient, and stable investment environment, while promptly addressing challenges and obstacles so that investors can confidently establish a long-term presence in the city”. That was the message delivered by Mr. Nguyen Dinh Trung, Member of the Party Central Committee, Secretary of Hue City Party Committee, and Head of the city's National Assembly Delegation, at an investment promotion discussion between Hue City and Chinese enterprises held on the afternoon of July 29th.

On the afternoon of July 28, Hue Department of Science and Technology held a conference to launch, introduce and provide guidance on the 2026 enterprise innovation survey. The event attracted nearly 100 businesses, along with representatives from relevant agencies and organizations.

Green transition requires businesses to accept higher upfront costs and change the way they operate. This has led many to ask: “What do we gain in return?” In reality, however, those initial investments can translate into stronger competitive advantages, greater brand value, and access to higher-quality customer segments.

A business-friendly investment climate, coupled with the city government's strong commitment to supporting enterprises, is becoming a key driver in attracting investors to choose Hue as a long-term investment destination.

On a Sunday morning at the foot of Hon Vuon Mountain, groups of runners busily laced up their trail shoes, adjusted their trekking poles and hydration vests before setting off along steep, rocky paths still glistening with morning dew. Instead of pounding the familiar flat streets, they head into the mountains and forests to challenge themselves. Trail running is rapidly gaining popularity in Hue, attracting a growing number of enthusiasts, from young adults to runners well into their 60s.

With no advance warning, a school of sergestid shrimps suddenly rides the tide close to shore, turning a stretch of sea red. In a rush, right after the acetes arrive, villagers along the sandy shore grab nets, baskets, and bowls and head into the sea to scoop them up. Regarded as a festival day for the fishing village, the day the sergestid shrimps arrive brings both a meaningful source of income and a lively, bustling atmosphere to coastal fishing communities.