In the early days of spring, Ngo Thanh Minh, a photography artist, was engrossed in wandering the streets of the city, taking photos of yellow apricot blossoms. The beauty of the land and people of Hue has long been an endless source of creative inspiration for him - an artist who has a “predestined affinity” with major awards.

On the morning of February 3 (the 6th day of the Lunar New Year), Thu Le village wrestling festival, in Sia Town, Quang Dien District, jubilantly opened. This is a traditional beauty of residents in the lagoon area of Quang Dien District every time Tet (the Lunar New Year) comes and the Spring comes.

On December 24, Korean Institute of Traditional Culture Research and ORIHERI announced that Nguyen Ngoc Phon, a 23-year-old representative from Hue (of Doan Trang Embroidery and Sewing Service & Trade Co., Ltd.), surpassed more than 2,000 contestants worldwide to secure third prize at the World Grand Prix Supreme Model Contest and Seoul Beauty Fashion Festival 2024 (World Champion Model and Beauty Fashion Festival in Seoul - Korea 2024).

“I am always worried that time passes by too quickly while I am too slow to do many things for my children and grandchildren in the future”, elder Hanh expressed his concern upon gazing at Truong Son (Annamite) mountain range in the distance. For generations, Pa Co people of his kind have taken refuge at the foot of this mountain range. Seeing the traditional culture of their ancestors gradually fading away over the years makes his heart ache, so he must do everything he can to preserve and conserve the beauty of his people.

Inspired by the phoenix (“Linh phung” in Vietnamese), a symbol of eternal grace and happiness, the 12 ao dai collections showcased at the recent “Linh phung” Ao dai Festival have left deep impressions and emotions in the hearts of the public and audience.

When visiting A Nam village in Hong Van commune, A Luoi district, tourists will have the chance to admire the only longhouse built with the traditional style of the Pa Co people. In 2014, the longhouse was constructed thanks to the advocacy of weaving artisan Quynh Quyen, a villager of A Nam, and it has since become a symbol of solidarity among the villagers.

“Vang son ky my – the essence of Vietnamese craftsmanship” is something that photographer Nguyen Phong is particularly passionate about as he introduced to Thua Thien Hue Weekly a series of photos showcasing “the golden hands” of artisans perfecting the process of applying gold leaf and lacquer to the columns of Thai Hoa Palace.

Recently, luxury travelers and the ultra-rich have shown increased interest in Vietnam as a travel destination; and, Thua Thien Hue is among the locations catching their attention. Beyond its natural beauty, high-quality services are a top priority to attract these affluent tourists.

Using techniques to replicate the captivating beauty of enamel paintings, Le Thi Thuy Tien, a young female artist, has created unique sequin paintings that are now being applied to modern life.

With advantages in scenery, cultural heritage, and the ancient, tranquil beauty of temples, palaces, relics, and architecture, Hue is becoming a destination of choice for filmmakers. This also presents an opportunity for cinema to expand Hue's tourism reach.