Inspired by the phoenix (“Linh phung” in Vietnamese), a symbol of eternal grace and happiness, the 12 ao dai collections showcased at the recent “Linh phung” Ao dai Festival have left deep impressions and emotions in the hearts of the public and audience.

When visiting A Nam village in Hong Van commune, A Luoi district, tourists will have the chance to admire the only longhouse built with the traditional style of the Pa Co people. In 2014, the longhouse was constructed thanks to the advocacy of weaving artisan Quynh Quyen, a villager of A Nam, and it has since become a symbol of solidarity among the villagers.

“Vang son ky my – the essence of Vietnamese craftsmanship” is something that photographer Nguyen Phong is particularly passionate about as he introduced to Thua Thien Hue Weekly a series of photos showcasing “the golden hands” of artisans perfecting the process of applying gold leaf and lacquer to the columns of Thai Hoa Palace.

Recently, luxury travelers and the ultra-rich have shown increased interest in Vietnam as a travel destination; and, Thua Thien Hue is among the locations catching their attention. Beyond its natural beauty, high-quality services are a top priority to attract these affluent tourists.

Using techniques to replicate the captivating beauty of enamel paintings, Le Thi Thuy Tien, a young female artist, has created unique sequin paintings that are now being applied to modern life.

With advantages in scenery, cultural heritage, and the ancient, tranquil beauty of temples, palaces, relics, and architecture, Hue is becoming a destination of choice for filmmakers. This also presents an opportunity for cinema to expand Hue's tourism reach.

Hue people have a little joy in gathering family members, and relatives on weekends; this demonstrates the cultural beauty imbued with love. An Truyen village (Phu An commune, Phu Vang district, Thua Thien Hue) is close to the city center but it still preserves the quality of a peaceful village. The fresh air of Tam Giang lagoon is a suitable choice for a sunny day.

Speaking of the Perfume River - a poetic river ranked among the most beautiful in Vietnam, it is no wonder that everyone has heard numerous anecdotes about its beauty, yet very few know that under that river lie countless artifacts reflecting the history of the land. And, among those thousands of artifacts, ancient potteries still dominate due to their universality and durability over time.

Throughout the S-shaped strip of the land of Vietnam, Ao dai can be found in every region. Specifically, in Hue, Ao dai has become a part of the cultural identity and unique beauty of the people here. An important milestone in Hue Ao dai costume was in 1744, after Lord Nguyen Phuc Khoat ascended the throne in Phu Xuan, he promulgated many policies and mentioned the modification of costumes. Thereafter, during the Nguyen Dynasty, the court issued an order, creating an opportunity for Hue women in particular and Vietnamese women in general to wear Ao dai regularly. Accordingly, the tradition of wearing Ao dai gradually entered the daily life of people.

These days, lotus flowers are blooming profusely in the Imperial City, along the streets, and in the suburbs of Hue, bringing it a peaceful and gentle beauty. Lotus flowers have always been closely connected to the people of Hue. Wherever visitors travel in Hue, they will encounter lotus ponds and lakes.