At the end of 2023, a reputable American travel magazine proposed Hue as one of the must-visit destinations in Asia that tourists should not miss in their 2024 travel itinerary. Furthermore, this is also the year when tourism in Hue received numerous prestigious awards of the world.

The Provincial Union of Literature and Arts Associations organized a program to award and honor writers and artists on the morning of December 27th 2023 to honor writers and artists who have won international, domestic, regional, annual awards of the Union of Arts and Literature Associations, or other prestigious national awards.

On the morning of December 17, the Department of Tourism announced that the resort Alba Wellness Valley by Fusion (Hue) has just been named at the award by readers’ votes at Luxury Lifestyle Awards 2023 – The US) of Luxury Lifestyle – a prestigious magazine focusing on high-end lifestyle.

As the announcement provided by Hue University on December 3, at the national final round of English competition for students - Star Awards 2023, the team representing the Hue University excellently won the first prize.

On the evening of November 27th in Hanoi, Vietnam Women's Union organized the award ceremony for Vietnamese Women's Prize in 2022 and 2023. Thua Thien Hue boasts two individuals receiving the awards among the total of 19 outstanding individuals nationwide.

On the afternoon of November 24, Hue University informed that on the same day, the ceremony of the L'Oréal-UNESCO Awards in Science 2023 was held at the Vietnam Academy of Science and Technology, and Hue University had a female scientist winning the prize.

On the evening of September 9, there was good news from the Department of Tourism, informing that Thua Thien Hue's hotels and resorts were recognized at the 2023 World Travel Awards (WTA).

The provincial tourism industry has received good news once again, as many resort hotels in Hue have been highly ranked in the Travel + Leisure Luxury Awards Asia Pacific 2023.

On the afternoon of April 25, the Provincial Study Promotion Association coordinated with Nguyen Chi Thanh Talent Promotion Scholarship Fund, the Department of Education and Training and Vietcombank – Hue branch held a ceremony to award to students winning high prizes in national and international competitions.

At Robb Report Vietnam Sustainable Luxury Awards 2022, Vietnam's first sustainability award within the luxury industry, Banyan Tree Lang Co has been honored as a Sustainable Luxury Resort of the Year.