On the morning of January 1st, in the warm sunshine on the first morning of the new year, the area around Ngo Mon Gate of Hue Imperial Citadel became lively as the Nguyen Dynasty Ban Soc ceremony was reenacted in a theatricalized format, officially opening Hue Festival 2026. The event also marked the first festival of the year, attracting a large number of local residents and visitors.

On the evening of December 27th, at the University of Medicine and Pharmacy, the Guitar Club of the University of Medicine and Pharmacy, Hue University organized “CUON” music show, attracting the attention of a large number of students and music enthusiasts.

The Badminton and Table Tennis Tournament of the 10th City Sports Festival 2025 - 2026 kicked off on the morning of December 6 at the Canh buom Gymnasium (100 Pham Van Dong - Vy Da Ward), attracting a large number of athletes and spectators to compete and cheer.

After the heavy rains and floods in October and November, Hue Traditional Craft Exhibition and Experience Space, which is located at No. 15 Le Loi Street, has recently carried out decoration and renovation activities to refresh the destination. Many new products and presentations on traditional crafts have been prepared to introduce to visitors.

Miss Cosmo 2025 is an international culture and art event, attracting widespread attention. The contest is organized according to international standards at key tourist destinations in Vietnam, contributing to promoting the beauty of the country, and Vietnamese culture and people to international friends.

Alongside the exhibition of ancient The Tale of Kieu editions, researchers also shared insights into Nguyen Du’s masterpiece, attracting the attention of literature lovers at the program “A Day of Tale of Kieu in the Ancient Capital”.

On the morning of September 27, as part of the 10th National Young Architects Festival - Hue 2025, a professional seminar titled “Green Creativity in Digital Era” took place. The event became a major highlight, attracting a great number of young architects, experts, and enthusiasts interested in the trend of sustainable architectures.

The 2nd Hueba Jogging - 2025 held by the City Business Association, in collaboration with 75GROUP Investment & Development JSC took place on the morning of August 3, attracting the participation of over 4.000 runners. This was the final activity of the 3rd “Hue Sports Festival” – 2025, a sports day for community health.

The construction of Ring Road 3 will begin in September 2025, marking a major milestone in Hue City’s urban transportation infrastructure development strategy. Far more than a conventional road project, this route is seen as a catalyst for expanding urban space, creating strategic land reserves, attracting investment, and improving quality of life for local residents.

This is considered an important legal basis to implement sub-zone planning projects, urban embellishment, and attracting strategic investment, gradually transforming the economic zone into the southern development hub of Hue City.

Golf tourism is increasingly becoming a driving force behind high-quality travel, attracting tourists who are willing to spend, including those from international markets. Hue has shown interest in developing this form of tourism, yet much work remains to be done to achieve greater effectiveness.

With the theme "Ancient Capital - New Experiences," the Provincial Travel Association has organized several fam trips for travel companies across the country to survey tour routes and attractions, integrating them into tour programs for promotion to tourists